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HSR Case Study: How HSR is Capitalizing on The Charm Obsession
HSR is redefining the charm obsession, turning personal expression into a bold statement of empowerment and style.
Katie Sellers & Maggie Sellers
06 Oct
HSR Case Study: How HSR Is Capitalizing on the Charm Obsession
When we launched the first-ever HSR sticker pack last year, we imagined it as a chic little addition for journaling and planners—a creative nod to Maggie’s deep love for emojis and symbols. What we didn’t expect was how far it would go. Stickers didn’t just stick; they traveled. From coffee cups to laptops, headphones to water bottles, our audience took those symbols and made them part of their lives.
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