Logo
Logo
Search
Sign Up
Sign In
Home
Newsletter
Podcast
Case Studies
HSR Merch
Case Study

When a Rebrand Backfires

What Boy Smells, Phlur, and 4AM Skin teaches us about selling out vs. scaling up.

Maggie Sellers, +1
May 2, 2025
Paid
When a Rebrand Backfires

K-Beauty Isn’t a Trend. It’s a Takeover.

What Olive Young gets that Sephora still doesn’t—and why it’s coming for the U.S. market.

Maggie Sellers, +1
Apr 25, 2025
Paid
K-Beauty Isn’t a Trend. It’s a Takeover.

How to Protect Yourself in a World on Fire

The Hot Smart Rich mindset for surviving—and thriving—through chaos.

Maggie Sellers, +1
Apr 14, 2025
Paid
How to Protect Yourself in a World on Fire

Why the Best Founders Fire Themselves

What Emily Weiss and Dianna Cohen figured out that most founders learn too late.

Maggie Sellers, +1
Apr 8, 2025
Paid
Why the Best Founders Fire Themselves

The Business of Who You Marry (or Don’t)

Why the most important financial decision of your life might not be the one you think it is.

Maggie Sellers, +1
Apr 1, 2025
Paid
The Business of Who You Marry (or Don’t)

My Real Thoughts on The Business of Homemaking

And who is this generation's Martha Stewart.

Maggie Sellers, +1
Mar 25, 2025
Paid
My Real Thoughts on The Business of Homemaking

Why I’m No Longer Investing in Beverage

And my real thoughts on Alix Earle and SipMARGS.

Maggie Sellers, +1
Mar 17, 2025
Paid
Why I’m No Longer Investing in Beverage

The Hype, The Hate, and The Double Standard in Drop Culture

When male founders scale, it's genius. When women do it, it's a problem.

Maggie Sellers, +1
Feb 24, 2025
Paid
The Hype, The Hate, and The Double Standard in Drop Culture

From Sweat Equity to Capital: My Playbook for Breaking into Angel Investing

A step-by-step playbook on leveraging experience, building networks, and securing your first deal in angel investing.

Katie Sellers, +1
Feb 11, 2025
Paid
From Sweat Equity to Capital: My Playbook for Breaking into Angel Investing

The $7M Hail Mary: Super Bowl Ads That Won (and Lost) the Internet

Nike won. Poppi flopped. Celine sold out.

Katie Sellers, +1
Feb 10, 2025
Paid
The $7M Hail Mary: Super Bowl Ads That Won (and Lost) the Internet

The Business of Being a WAG

Inside the luxury, loyalty, and lucrative deals that come with being a WAG.

Katie Sellers, +1
Feb 5, 2025
Paid
The Business of Being a WAG

Even Kim Kardashian Can’t Escape the 2%: Why SKKY Partners Struggled to Raise Capital

When star power meets investor skepticism, even billion-dollar names face the odds.

Katie Sellers, +1
Jan 27, 2025
Paid
Even Kim Kardashian Can’t Escape the 2%: Why SKKY Partners Struggled to Raise Capital

Why Influencer Brands Often Fail: The Case of See You Tomorrow

Unpacking the hype and hurdles that turn influencer dreams into brand nightmares.

Katie Sellers, +1
Jan 6, 2025
Paid
Why Influencer Brands Often Fail: The Case of See You Tomorrow

How Paige Lorenze turned her influence into income with Dairy Boy

Building a lifestyle brand that blends authenticity, creativity, and entrepreneurial savvy.

Katie Sellers, +1
Dec 29, 2024
Paid
How Paige Lorenze turned her influence into income with Dairy Boy

Hailey Bieber x Matilda Djerf—When the Perfect Collab Isn’t So Perfect After All

When two icons joined forces, the perfect collab quickly turned into the perfect storm.

Katie Sellers, +1
Dec 22, 2024
Paid
Hailey Bieber x Matilda Djerf—When the Perfect Collab Isn’t So Perfect After All

HSR Case Study: Why Trademarks Are the Hot, Smart, Rich Move for Your Brand

Secure your brand’s future with trademarks—the ultimate power play for lasting success.

Katie Sellers, +1
Dec 1, 2024
Paid
HSR Case Study: Why Trademarks Are the Hot, Smart, Rich Move for Your Brand

HSR Case Study: How Not to Handle a PR Crisis

Lessons in damage control: A deep dive into what every brand should avoid during a PR crisis.

Maggie Sellers, +1
Oct 27, 2024
Paid
HSR Case Study: How Not to Handle a PR Crisis

HSR Case Study: How Beis Became a $200M Travel Powerhouse—and Why I Missed It

Breaking DTC rules to redefine travel essentials and dominate the market.

Maggie Sellers, +1
Oct 20, 2024
Paid
HSR Case Study: How Beis Became a $200M Travel Powerhouse—and Why I Missed It

HSR Case Study: How HSR is Capitalizing on The Charm Obsession

HSR is redefining the charm obsession, turning personal expression into a bold statement of empowerment and style.

Katie Sellers, +1
Oct 6, 2024
Paid
HSR Case Study: How HSR is Capitalizing on The Charm Obsession

HSR Case Study: How to Re-Invent Your Brand

Fresh strategies to redefine your brand and stay ahead in a competitive market.

Maggie Sellers, +1
Oct 6, 2024
Paid
HSR Case Study: How to Re-Invent Your Brand

HSR Case Study: Tesla’s Iconic Design Secrets

Tesla’s design philosophy proves that true innovation lies at the intersection of functionality, simplicity, and unforgettable user experience.

Maggie Sellers, +1
Oct 6, 2024
Paid
HSR Case Study: Tesla’s Iconic Design Secrets

HSR Case Study: How Hailey Bieber and Rhode Mastered the Hero Product Strategy

Hailey Bieber and Rhode turned the hero product strategy into a blueprint for beauty brand success.

Maggie Sellers, +1
Sep 29, 2024
Paid
HSR Case Study: How Hailey Bieber and Rhode Mastered the Hero Product Strategy

HSR Case Study: How to Grow a $100M Business

Proven tactics and insights to scale your business to $100M and beyond.

Maggie Sellers
Aug 11, 2024
Paid
HSR Case Study: How to Grow a $100M Business

HSR Case Study: How SKIMS Evolved from DTC Success to Retail Powerhouse

Explore how SKIMS transitioned from a disruptive DTC brand to dominating brick-and-mortar retail, reshaping the fashion industry.

Maggie Sellers
Jun 16, 2024
Paid
HSR Case Study: How SKIMS Evolved from DTC Success to Retail Powerhouse

About

About Us
FAQs
Newsletter
HSR Ventures

Shop

HSR Merch
ShopMy
Amazon Storefront

I consent to receive newsletters via email. Terms of Use and Privacy Policy.


© 2025 Creative MES LLC.

Privacy Policy

Terms of Use

Powered by beehiiv