1 in 4 US Women Is Too Many To Not Care

ICYMI ⋆˚✿˖°

Hello! Hi!

TikTok sucked this week, and I thought it was because I derailed from my usual content to post my bachelorette. I forgot that the app literally exchanged hands and control has shifted to a majority U.S.-owned setup backed by investors including Oracle. And honestly, I can feel it in my feed. For the first time, I kind of understand why people have historically called it Brain Rot. The videos that have been served to me are trash and add nothing to my life. If they decide to do what Meta is considering (testing premium subscriptions across Instagram, Facebook, and WhatsApp), I will officially be done and focus my attention elsewhere, which I never thought I’d say.

The most important thing I did this week, though, had nothing to do with social media. Before I fully commit to laparoscopy to investigate endometriosis, I got my pelvic floor checked, which was… an experience. But because women have been conditioned for generations to think pelvic pain and “uncomfortable” pelvic symptoms are normal, it’s honestly phenomenal that there are now real solutions built for this. On the same day I went for my visit, Origin announced its Series B, which was easily my favorite funding news of the week. I’m bullish on this space. The market and TAM is huge. Origin’s own pelvic health study found 83% of women surveyed reported at least one pelvic health symptom, which is exactly why “just deal with it” is not a health plan, and nationally, research suggests nearly 1 in 4 U.S. women experience pelvic floor disorders.

I’m excited to get back to LA and get back to somewhat “normal this week”!

The fragrance industry is innovating and I'm obsessed! Is it just me, or does your fragrance never last as long as you want it to? Same. But not anymore with Mylk de Parfum from NOYZ which is a first-of-its-kind pour-on fine fragrance milk with the scent power of perfume that melts into your skin wherever you want your scent to linger. And the best part is that it has 15x the scent strength of a typical body lotion, delivers up to 12 hours of all-day wear, and hydrates with hyaluronic acid. Try Mylk with a free sample AND get 15% off.

Olivia Rodrigo’s trainer says most workouts fail for one simple reason: you’re being consistent with the wrong things. So if you want the actual fix, plus a behind-the-scenes look at what it means to level up your value and turn a personal brand into real businesses, you need to listen to this week’s episode of HSR!

Kirsty Godso (trainer to Olivia Rodrigo, Hailey Bieber, and Kaia Gerber) breaks down what to cut, what to stop doing, and the foods she has clients avoid when they want faster results. She also opens up about the mindset shift that changed everything, including what happened after a deal rumored around $2M with Vuori and walking away from Nike after 13 years. Plus she shares how she built businesses of her own (Pyro Training and Made Of whey protein) while still landing major commercial partnerships.

Will you leave me a comment on YouTube about what your favorite part was??!! ❤

♡ the brands, people, places, things that have captured my attention ♡

♡ Women’s Health & Beauty ♡

♡ Media & Entertainment, Creators, & Social ♡

♡ E-Commerce & Retail ♡

♡ Tech, Business & Investing ♡

The red carpet used to be a fun moment where the biggest outcome for the people on it was ending up on the best or worst dressed list. In 2026, the red carpet is a real marketing and distribution channel where brands and celebrities are looking for real ROI.

Because we live in a world where social media collapses everything into one shared feed, the red carpet is no longer about impressing the room or a select group of fashion editors. It’s about hijacking the internet. Online red carpet chatter is up year over year, and brands are leaning into tactics that spark conversation online and entertain us.

If you want the parallel on the brand side, read our case study on “the executive role no one saw coming” after Gap hired its Chief Entertainment Officer. Same thesis, different costume. The brands and people who are going to win in 2026 are the ones who entertain us.

That’s the whole shift. So when people say “best dressed,” I’m like… cool, sure. But the actual winners are the ones who leave with something more valuable than their name on a list. They leave with a storyline the internet is fixated on.

One photo becomes the headline. Then the meme. Then the Pinterest board. Then the Halloween costume. Then the “she’s in her ___ era” caption. That is distribution you cannot replicate with paid ads.

Award season fashion isn’t just about styling the perfect look. It’s about narrative crafting and storytelling at the highest level.