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Case Studies

Case Study

Gap Just Proved That Entertainment Isn't Marketing. It's Business.

Maggie Sellers Reum

Jul 24, 2026

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Case Study

Why Women’s Time Poverty Is About to Create a $10B Beauty Category

How This Founder Built a $200M Business When She Stopped Trying to Turn Everyone Into a Beauty Lover

The Biggest Problem With My Content Wasn't My Content

Inside the $5,000 creator coaching session that completely changed how I think about building a personal brand.

The $35,000 Bet That Could Change Hot Smart Rich Forever

What Cannes taught me about preparation, proximity, and why the right room can change the trajectory of your business.

The Real Prize Was Never The Athlete

How Morgan Riddle, Formula 1, and the NBA Revealed the Most Valuable Customer in Sports

The Winner of The NBA Finals Wasn’t The Knicks...It Was a Woman

How Saie Placed The Smartest Bet In Sports Before Anyone Knew The Outcome

How The Women Everyone Called "Marketing Girlies" Ended Up Running The Internet (And Silicon Valley)

What everyone is missing about women in SPAM, creator businesses, and the future of power

This Is The Water Brand That Raised $6 Million Before Anyone Knew Its Name

How A Former VC Used Pattern Recognition To Build The Internet's New Status Symbol

TikTok-Favorite 4AM Had $469 Left in the Bank Before Landing a $4M Seed Round and Target Rollout

Here’s 4AM’s Exact Strategy (and Why I Wired $25,000 Without a Single Phone Call)

$30B Is Being Spent on Creators Every Year. Most Brands Are Doing It Wrong.

This Is How to Work With Creators in 2026 and Why We Still Turn Down 98% of Brands that Come Inbound

Maggie Sellers Reum, Katie Sellers

May 8, 2026