ICYMI ⋆˚✿˖°

I’m so sorry, y’all, but I’m so excited to see Bad Bunny perform that this one is going to be short and sweet, especially because I’ve been so back on TikTok this past week. I recently set a new structure for my social media strategy, and TikTok and Threads have become the two places I think of as “testing grounds.” Whatever seems to pop there will get taken over to my more “magazine editorial” home, which is IG. My team has challenged me to get to 320 posts by the end of Feb. Isn’t it crazy that I’m a creator and I only have 310 posts EVER on my Instagram? I can do this, and I love a challenge.

Which speaking of, I just signed a VERY exciting brand partnership for HSR that will bring you in on a challenge to win some SERIOUS money (we’re talking six figures), and I’m so excited to unveil it. We’re shooting the launch campaign for it this week, so stay tuned. Katie booked a last minute flight to join for the week since this will be my biggest shoot yet and it’s all for HSR!!!

I wish I could bottle up this follicular-phase energy and mood I’m feeling for the entire month, but since that’s impossible, I just have to take advantage of the best time in my cycle this week. Which is why I decided to go crazy and shoot 4 podcast episodes with 4 of my “dream guests” I once wrote down in my Notes app. 2 are personal finance experts, 1 ai expert, and 1 astrology expert. If you have thoughts/ comments/ themes, respond to this email.

Depending on how much time I have this week, I might have to follow in Bryan Johnson’s footsteps against AG1 and go “on the offensive” with some videos, specifically about Once Upon a Farm’s IPO, Bird&Be vs. the prenatal space after some interesting clinical studies came out, and the e.l.f. earnings that prove you can’t listen to every creator with a mic…

If you want to be one of the top 1% creators or learn how to navigate finances with your significant other, especially when the roles reverse, then you need to listen to Valeria Lipovetsky on HSR. Valeria breaks down the exact moment everything clicked and how she turned her business as an influencer into a business thats generating over $13M a year, this is the episode of you.

♡ the brands, people, places, things that have captured my attention ♡

♡ Women’s Health & Beauty ♡

♡ Media & Entertainment, Creators, & Social ♡

♡ E-Commerce, & Retail ♡

♡ Tech, Business & Investing ♡

The Olympics are supposed to be the peak of human performance. But for a long time, they were also a financial trap. Most athletes were asked to train like full-time professionals while living like part-time freelancers, stitching together coaching fees, travel costs, physio, equipment, and time off work. In the U.S., the government doesn’t fund Olympic athletes, which means the path to the Games is often paved by sponsorships, personal savings, family help, or a job that quietly competes with training.

And here’s what changed everything. Social media turned athletic pursuit into a distribution channel. It did not magically make training cheaper, but it gave athletes something they never really had: leverage. A platform. An audience. A way to build value before the podium, not after it.

In 2026, an Olympic run is no longer only a sports story. It’s a creator story and a business model.