We Are Building the Unwell for Well Girls

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Time for my favorite part of the week, ICYMI!!!

ICYMI ⋆˚✿˖°

Happy Sunday everyone!

This week I signed to CAA with the shared vision of building the Unwell for Well Girls, had my 33 birthday with the LOML, and threw our first event at our forever home. We were having so much fun on Friday, I only have getty images but if you want to see the behind the scenes, check out this hilarious tiktok (IYKYK).

The dress was perfection and is linked here. I think I had 5 requests to borrow so you can’t go wrong with this for a summer wedding dress or event option.

To get ready for this and hot smart rich girl summer, I’ve been doing some skin treatments recently and I’ve decided what seems to be working for me. I’m not into retinols yet as I much prefer this serum at night for lasting laser-esque results at home. But I would be lying if I said lasers don’t make the biggest differences… I am loving the long-term effects that BBL/MOXI gives me and the short-term effects that the Collagen and Texture from Formula Fig gives me for a few days. I treated myself today after the event since my body and skin are reallllly tired.

To say I was freaking out that our shelves and tables were bare just two days before the event would be an understatement. But in true HSR fashion, Extra Olives came to the rescue. For those who don’t know, Extra Olives is the multidisciplinary agency founded by one of the most talented creatives I’ve ever met (and full disclosure—my best friend). He designed HSR’s branding from day one and has since gone on to work with brands like Sir Candleman, Granger Hotel, De Soi, and more. I also love and would suggest Lund Haus Studios (who I wish lived closer!!). I got to meet Sam, the founder and principal designer when she came to the HSR Defy Ventures prison volunteer day and have loved her work from afar ever since!

I barely finished my HSR uncomfortable challenge and I’m almost ready to do it all over again with you all. I wanted to announce it on my birthday but we need to wait a few more days since it was originally just too hard to make it work. COMING SOON!

♡ This Week’s Mood Board ♡

♡ HSR PODCAST UPDATES ♡

Hot Smart Rich just hit the Spotify Top 50 Business Charts for the third time — coming in at #48 this week. From #39 to #47 to now, your listens are making us chart-topping regulars and that only means one thing, the show will only get better!!! Thank you, HSR!

If you want to catch up on our chart topping episodes, you can find #39 HERE, #47 HERE, and #48 HERE.

If you were captivated by rhode being acquired by e.l.f., then you’re not going to want to miss this week’s episode of Hot Smart Rich. We sat down with the woman who did it first, Susan Yara, founder of Naturium, who sold to e.l.f in 2023 and has been working at the brand as a talent founder at e.l.f. ever since! You’re going to hear what it’s like, how it happened, AND an exclusive story of the largest untold story of an FTC investigation into a creator ever so make sure you’re subscribed so you don’t miss it!

If you missed last week’s episode, I sat down with Sima Sistani, former CEO of WeightWatchers as she reflects on the boldest pivot in WW’s history—integrating GLP-1 medications like Ozempic—and what it was like to be at the center of a cultural storm. This is a masterclass in how modern CEOs manage perception and pressure. You can connect with Sima on Instagram:⁠⁠⁠⁠⁠⁠ @sima⁠, & LinkedIn: Sima Sistani. Check out her Substack here: 4-Steps To Change How You Live and Work. 

♡ Consumer Trends The HSR Angels Gossiped
About Most This Week ♡

♡ Rhode’s 1B acquisition to e.l.f. consumed our group chat this week but in true HSR fashion, I was able to execute quickly and post a ton of videos on TikTok all about it.

♡ What can you get as a second-time exited founder behind a household name? Apparently, a $75M Series A at a $725M valuation—for a chocolate bar with little real differentiation. Peter Rahal, the founder of David Protein and formerly of RXBar, just raised an obscene amount of capital to bring low caloric protein chocolate to the masses. Groundbreaking. That valuation simply isn't worth the risk—regardless of the outcome except for the fact he most interesting part of the deal was the acquisition of ingredient supplier Epogee, which lets brands like David lower the percentage of energy from fats and carbs in their bars. I don’t know about you, but I try to eat food I can pronounce. Maybe it’s my dyslexia, but I’ll take a Chomps or a handful of nuts over a bar made with Esterified Propoxylated Glycerol. You?

♡ “They’ve made my move so much easier” - E.L.F cosmetics on the most culturally relevant ad of the week (IMO) when e.l.f. teamed up like every influencer does when they’re moving.

♡ We served non-alcoholic Peroni and De Soi at our recent event, and when 130 people walked through the door (we were expecting 75), I started panicking that we’d run out of alcohol. Instead—mirroring the trends—it was the non-alc options we were worried about running out of. ICYMI, it was just announced that non-alcoholic beer is on track to become the second-largest beer category by volume worldwide this year…

♡ I posted this week that I am working tirelessly to avoid plastic as much as possible and according to The NY Times, it seems like everyone is. 

♡ “On the road to 1 Billion” - I can’t think of two better peas in a pod to combine forces in the creator economy than Stan’s @jayhoovy x DOAC’s Steven Bartlett. They’re both obsessed with content, the creator economy, building things and taking people along for the journey. Here for it. I LOVED that they filmed the entire 6 month process of the first pitch to now. Can’t wait to see what they come up with.

Consumer News

♡ the brands, people, places, things that have captured my attention ♡

♡ Women’s Health & Beauty ♡

• e.l.f. buys Hailey Bieber’s Rhode for $1B. Clean girl goes big-box. - from WWD

• Ballerina Farm’s Hannah Neeleman makes butter and beauty viral. Tradwife meets TikTok. - from Business of Fashion

• Face Foundri is franchising fast facials. Skincare goes drive-thru chic. - from Forbes

• AASM launches new initiative to fix the sleep gap in women’s health. Wellness starts with rest. - from AASM

♡ Media, Entertainment & Creator ♡

• Taylor Swift buys back her masters - from The New York Times

• Instagram now pays up to $20K for creator referrals. Bring users, get the bag. - from Fortune

• Whalar acquires Business of Creativity. Creator economy goes corporate. - from Business Insider

• Hamptons weekends now cost $5K. Content, cocktails, and Chanel included. - from WSJ

• Sydney Sweeney’s new soap drop contains her actual bathwater. The internet is unwell. - from NBC News

♡ E-Commerce, Retail & Social ♡

• Lindsay Lohan fronts Old Navy’s ’80s-core campaign. Styled by Zac Posen, shot by Ethan James Green. - from ELLE

• Angel Reese’s new Reebok sneakers drop June 14. Basketball meets brand power. - from WWD

• Target is at a tipping point. - from Barrons

• The e.l.f. x Roadway Moving collab was spot on. - from LinkedIn

♡ Tech, Business & Investing ♡

• Fortune’s 2025 Most Powerful Women list is here. Leaders. Moguls. Icons. - from Fortune

• iPhone 17 will ditch iOS 19 for something entirely new. Apple’s next era is coming. - from Forbes

• DAVID just raised $75M to bring AI to your plate. Smart food is here. - from Food Business News

When Hailey Bieber launched Rhode in 2022, the skincare brand quickly gained attention for its minimalist, hydration-focused products designed to give you that sought-after dewy glow. But let’s be real—one of the biggest reasons people took notice? Hailey Bieber herself. With skin that people are obsessed with, it’s no wonder her products were destined to fly off the shelves.

The star of the Rhode lineup is undoubtedly the Peptide Glazing Milk, a lightweight serum that’s taken social media by storm. With a price point of $30, this product alone has driven much of the brand’s early success, selling over 551,000 units and generating an estimated $16 million in revenue, according to Particl.

In fact, Rhode’s product strategy continues to outperform industry benchmarks. The Rhode Kit, which includes curated bestsellers, has brought in over $12.1 million. The viral Lip Case has generated $9 million from more than 242,000 units sold. And the Pocket Blush in Sleepy Girl shade alone has sold over 326,000 units for $7.8 million. Across its top 11 products, Rhode has created a high-volume, high-velocity product engine that delivers both cultural relevance and commercial ROI.

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