Deepica Mutyala, CEO of The #1 Fastest-Growing Prestige Brand at Ulta Beauty

“I genuinely enjoy listening to HSR on a weekly basis, every time a new episode drops. Not only do I learn a lot, but there are topics I want answers to that Maggie always seems to cover! It’s juicy, it’s informative, and it’s enjoyable!! Definitely check it out!! I highly recommend!” - Podcast reviewer on Apple.

To enter this week’s giveaway for $250 worth of Live Tinted products, rate, review, and subscribe to the show on Spotify, Apple, or YouTube.

After going viral with 11,000,000 views on YouTube, Deepica Mutyala, CEO and Founder of Live Tinted, the #1 fastest-growing brand at Ulta Beauty, gives the advice every ambitious woman wants to hear to build her dream life, partner, and business when she opens up about:

• What it’s really like dating right now as an ambitious woman with money

• The pressure of growing up with South Asian immigrant parents

• How to make money as a CEO in ways that have nothing to do with your business

• How to become the the fastest-growing prestige brand at Ulta without going viral on TikTok or having an influencer strategy

• The biggest crossroads she is at with building the fastest growing prestige brand at Ulta

• Why she’s done being known as “the minority founded beauty brand”

Plus: we leave in a portion of the conversation at 37 minutes that most podcasters would delete and can’t wait to hear your thoughts.

♡ We’re Hiring! ♡

Are you the person we’re looking for?? The time has come to add a Creative Producer to the HSR team. So if you’re based in LA and want to contribute to the editorial direction, and lead episode production, and social distribution of the Hot Smart Rich podcast, we’d love to hear from you!!

♡ 01. Mindful Mornings ♡
Even just five minutes of calm meditations help me reset my mindset and start the day grounded.

♡ 02. Sculpt & Sweat ♡
This sculpt class is my go-to workout—it challenges me, tones my body, and leaves me feeling strong.

♡ 03. Nature Therapy ♡
I love hiking as a way to move my body while reconnecting with nature.

♡ 04. Everyday Glow ♡
This skin tint keeps my skin protected with SPF 50 while giving me a flawless, natural finish.

♡ 05. Ancient Healing ♡
Acupuncture and cupping are my favorite ways to release tension and restore balance.

♡ 06. Pen to Paper ♡
Journaling in my bright orange notebook keeps me centered, creative, and aligned with my goals.

♡ 07. Gentle Wake-Up ♡
My fave clock wakes me up with soft light and sound—no more jarring phone alarms.

♡ 08. Hydration Hero ♡
I’m never without my favorite orange water bottle—hydration is non-negotiable.

♡ 09. Heat & Restore ♡
Sauna sessions are my reset button, perfect for sweating out stress and feeling renewed.

♡ 10. Girlfriend Time ♡
Nothing fills my cup more than sharing a glass of wine with my girlfriends.

♡ Hot, Smart, Rich Tips ♡

♡ Hot Hack ♡

Wear SPF every single day! Taking care of your skin is hot and your future self will thank you. I’m either wearing Live Tinted HUEGUARD® 3-in-1 Mineral SPF, which works as sunscreen, primer, and moisturizer in one or if I want a little bit of coverage, I add on the HUEGUARD® Skin Tint which has SPF 50 and really evens out my skin.

♡ Smart Hack ♡

Keeping an incredibly detailed google Calendar. I mean color code it, add reminders, and block time for the things you need to do just like you would a meeting. Structure is freedom.

♡ Rich Tip ♡

Work on yourself every day. Being “rich” isn’t just about money - it’s mental, emotional, and spiritual too. Investing time in therapy, journaling, and the relationships that nourish you will always pay the highest dividends. Surround yourself with good people, create space for the practices that make you feel abundant, and reflect daily on how you can grow into an even richer version of yourself.

♡ Favorite Part of The Conversation ♡

My favorite part of the conversation was when Maggie asked for any advice or feedback I had for her. It really showed that she values growth and has a strong willingness to learn and improve, and I love being around people with that kind of mindset - it’s inspiring and energizing.

♡ Something People Don’t Know About You ♡

Fun: I’m a proud Swifty.

Serious: I’m on a self-love journey. I’ve spent most of my life focused on building my career, and recently I’ve been intentionally putting effort into working on myself and prioritizing my own well-being.