Get real with me

ICYMI ⋆˚✿˖°

I’m back on a plane to work remotely for the week in Montana after being back in LA with my full FS team and HSR team in LA and it’s time to catch up <3

One of the things I thought a lot about this week was my 2026 HSR Predictions TikTok, especially because a few of those predictions have already come true and spun out of TikTok and into PR interviews with reputable outlets like Beauty Independent. To think, I almost didn’t post that video!! Your sign to keep posting, even while you’re flopping. Plus, this is now the anchor of this week’s podcast episode where I go into detail on each one to keep you ahead.

I kept thinking about girlbosstown’s complete lack of hesitation to post an “I was right” video when one of her predictions comes true. That’s something I’ve always been afraid to do because I worried it would come off as “pick-me” energy. But now, I truly IDGAF. I’d rather have “pick-me” energy than “shrink-me” energy.

And in that spirit, I’ve never had so many blue checks comment on one of my videos after I posted a PSA for brands that don’t have the budget to hire a Chief Entertainment Officer like GAP (another one of my predictions): the “three story frames = a story set” approach needs to go. It doesn’t work and it actually turns off our communities from buying what you’re talking about.

Speaking of products, for everyone gossiping that the business Alix Earle teased in her December vlog is only Get Real With Me, it definitely isn’t. I can almost guarantee she’s following the Hailey Bieber “Who’s in my Bathroom” to Rhode playbook. This is the content series, and in February we’re going to see a skincare launch follow. It will be positioned as this generation’s answer to founder-led beauty, similar to Proactiv.

Speaking of beauty, I’m spotting a trend brewing on TikTok that I find fascinating and predict will take off over the next few weeks: “Being Pretty = A Hobby.” I first noticed it after watching a video from the creator @sjdjournal a few days ago. In it, she argues that beauty becomes empowering when we stop treating it as luck and start treating it as a choice and even a hobby. When approached as a practice, it opens up self-expression, confidence, and control over how we show up in the world. And if that idea doesn’t sit right with you, it’s likely because it simply doesn’t rank high on your list of priorities. Unsurprisingly, TikTok warriors are already all over it, and I’m seeing a wave of rebuttal videos roll in.

And lastly, surprise. It’s the week of my bachelorette party. In typical me fashion, we’re doing everything backwards, but I can’t wait to get some of my closest friends to Montana to get silly. Half my closet is now white, and I’m officially in my bridal era from now until March 8, 2026. And because you’re my closest angels, here’s a sneak peek.

If you’ve ever wondered how to reinvent yourself heading into 2026, this week’s podcast episode is the episode for you.

Last week’s episode features Jaclyn Johnson, founder of Create & Cultivate, who built her company from nothing, sold it for a $22 million exit, and then faced a complete life reset after a breast cancer diagnosis in 2025. Burned out and starting over, she navigated divorce, moved cities alone, rebuilt her identity at 40, and ultimately bought her business back while launching two more and continuing her work as a leading angel investor. Jaclyn shares how she spots winning startups, why staying bootstrapped was her biggest mistake, how money changed relationships around her, and what reinvention really looks like when success no longer feels like enough.💕💕

♡ the brands, people, places, things that have captured my attention ♡

♡ Women’s Health & Beauty ♡

♡ Media, Entertainment & Creator ♡

♡ E-Commerce, Retail & Social ♡

♡ Tech, Business & Investing ♡

For years, “content” was what all brands were chasing and creating. In 2026, it is table stakes. What separates the brands that will win in 2026 and beyond from the ones that are going to disappear is no longer product quality, distribution, or even brand awareness. It is entertainment, and this week, that shift became official.

According to reporting in The Business of Fashion, Gap appointed Pam Kaufman as its first-ever Chief Entertainment Officer, a C-suite role focused on content, licensing, and cultural partnerships across music, film, television, sports, and gaming. The 56-year-old heritage brand, that seemingly struggled in the early days of culture and content moving online, is also opening a Los Angeles-based entertainment hub, signaling that this is not a campaign strategy but a structural shift in how the brand plans to stay culturally relevant. And to be honest, they needed to do something drastic.

This is not just a Gap story. It is a signal to every founder, operator, and brand leader: entertainment is no longer a marketing function. It is a core business function.