Gossiping About Failed Beauty Brands, Not Having Kids, and Genius PR Moves

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We’re back!!!! Your favorite sister duo is back in the Hot Smart Rich chairs this week.

And this week we’re gossiping about failed beauty brands, why we’re not having kids, and genius PR moves.

This episode is personal and we go deep on:

♡ Why it’s never been easier to launch a beauty brand—and never harder to keep it alive
♡ What Ty Haney’s return to Outdoor Voices teaches us about comeback stories and founder evolution
♡ The rise (and potential fall) of the dating app Tea, and what it says about toxicity, accountability, and modern dating
♡ The HSR Angel chat!!! You can join the WhatsApp group here!
♡ The Wall Street Journal report that proves women are still doing everything—at home and at work
♡ Fertility, family planning, and the radical idea of saying “one child is enough”
♡ Burnout, boundaries, and why creators (and founders) must take breaks
♡ Gwyneth Paltrow’s genius PR move with Astronomer and why everything is content, even your ex-husband’s scandal

Whether you're building a brand, questioning your timeline, or just trying to stay sane in your 30s, this episode is for you.

PS. For all our founders out there looking to raise capital and keep your brands a float, this is the accelerator for you. Use HSR150 for $150 off!

I’m so obsessed with my angels! And you are FAST!! We’ve done a few merch drops but are thinking about doing more and need to know what you want!!

Over 150,000 HSR angels have seen this case study on Instagram which is insane!!! And I’m not going to sugar coat it, beauty and consumer is tough right now. If you’re looking for the real insights into how to set and execute your strategy in beauty (or you just want to know what your favorite brands are up against), you need to read this case study.