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What does it take to rebuild your life, your body, and your business from scratch? In this episode of Hot Smart Rich, Maggie sits down with Bryony Basse (née Deery), founder of Pilates by Bryony and Dior Global Wellness Expert, to talk about the moment everything changed. After a life-altering car accident in her early 20s left her in chronic pain, Bryony turned to Pilates as a form of healing. What started as recovery became her purpose and ultimately a multi-million dollar global brand.
She built a multi-million dollar digital fitness business from her living room floor with a tripod and an iPhone, found strength through solitude, and learned that the real flex is owning your identity, your IP, and your income.
But the story doesn’t stop at success. Bryony opens up about walking away from a relationship marked by the emotional toll of financial imbalance and power dynamics, and how meeting the love of her life helped her rewrite her story. Financial independence, she shares, gave her the ability to love fully without resentment, performance, or transaction.
This is a conversation about power—reclaiming it, building it, and learning how to hold it. If you’ve ever questioned your worth, your voice, or your path, Bryony’s story is proof that everything can change when you stop waiting for permission and start choosing yourself.
You can connect with Bryony on Instagram: @bryonydeery & @pilatesbybryony.
What You'll Hear In This Episode:
Your power starts with ownership. Bryony owns her name, her content, and her business. She breaks down why holding the rights to your brand and IP isn’t just smart—it’s essential for building something no one can take away.
Learning is a superpower. Through her role as Dior’s Global Wellness Expert, Bryony had a front-row seat to how world-class brands operate. She shares how adopting a learner’s mindset helped her bring luxury strategy to her business—without losing authenticity.
She built a multimillion-dollar brand from her living room. After a car accident left her in chronic pain, Pilates became her way back. With nothing but a tripod and an iPhone, she turned that recovery journey into Pilates by Bryony—and never looked back.
Financial freedom changed how she loves. Bryony reflects on how financial imbalance shaped a past relationship—and how building her own income allowed her to step into partnership from a place of clarity, not dependence.
You can rewrite your story at any time. From heartbreak and injuries to global success, Bryony proves that reinvention is possible when you choose yourself—and stay rooted in your purpose.
♡ Project Petal ♡
For the last 6+ months, I’ve been quietly working on something behind the scenes. A new kind of brand. One that fixes a very real problem for women. And now it’s finally time to bring in my angels!!! I can’t wait to get started!!
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♡ Daily Moves ♡
My wellness app is my non-negotiable. Pilates, breathwork, sound baths—it sets the tone before the world wakes up.
♡ Glow Fuel ♡
I drink the same green glow elixir twice a day. It gives me calm energy, clear skin, and zero crash. Jitters? Never heard of her.
♡ Ice Reset ♡
This ice tool lives in my freezer. I use it every morning to wake up, depuff, and feel like I have my life together.
♡ Sculpt Ritual ♡
My gua sha ritual is equal parts skincare and self-love. A few minutes, a sculpted glow, and I'm back in my body.
♡ CEO Journaling ♡
My wellness planner keeps me accountable. It’s where mindset meets business goals—with a side of aesthetics.
♡ Team Flow ♡
Our team lives by a system that anchors our week. Monday and Friday check-ins, clear ownership, and way less chaos.
♡ Creative Map ♡
All our launches start here. It’s our visual playground for building out campaigns, branding, and magic.
♡ Mood Boards ♡
I pin everything—from campaign mood to dream spaces to dinner party table scapes. It’s my digital daydream space.
♡ Green Hack ♡
I customize my own juice blend and grab it on the fly. It’s my everyday hack for getting in the good stuff without overthinking it.
♡ Strength Stack ♡
I take one gummy post-Pilates that supports muscle recovery and strength. Bonus: it tastes like candy.
♡ Hot, Smart, Rich Tips ♡
♡ Hot Hack ♡
Pilates but classical and contemporary combined.
♡ Smart Hack ♡
Learn 1 new thing every day big or small.
♡ Rich Tip ♡
Hire experts and know your strengths and weaknesses.
♡ Favorite Part of The Conversation ♡
I feel like this podcast was so different to any other I have ever done so all of it! Maggie is the best.
♡ Something People Don’t Know About You ♡
I run 2 businesses and a podcast and just recently entered my investor era!
♡ About The Guest ♡
Bryony Deery — Founder of Pilates by Bryony
Bryony Deery is the founder of Pilates by Bryony, the globally loved wellness brand redefining movement through a mindful and accessible approach to Pilates. Known for her signature flowing sequences and calming presence, Bryony has built a digital studio that helps thousands reconnect with their bodies—anytime, anywhere.
After a serious car accident in her early twenties, Bryony turned to Pilates for rehabilitation. What started as a personal healing journey quickly became her life’s mission: to empower others to move with intention and strengthen both body and mind. In 2020, she launched her online platform, Pilates by Bryony, offering a range of mat and reformer classes designed to fit into real life.
Today, her method has garnered a devoted international community, praised for its elegance, strength, and accessibility. She’s been featured in publications like Vogue and The Times, and her London-based studio is fast becoming a hub for modern wellness.
Whether guiding a sunrise flow or sharing mindful rituals, Bryony’s mission is simple: To help you feel good—inside and out—through the power of movement.