ICYMI ⋆˚✿˖°
Hi angels!!!
As you know, I spent the weekend totally offline, and honestly, I feel so good. I didn’t shop, I didn’t scroll (much!), and I posted through the pain of BFCM content being prioritized (don’t worry if you think you’re in your flop era, it’s just the BFCM $$ competition).
Maybe it was the pouring rain in Miami, or the fact that I am gearing up for THE week where we will film all the teaser assets for our big announcement, or the rumors that Black Friday sales were “not as good this year, unless you’re a tween” but I fully enjoyed bed rotting in a hotel robe and binging The Devil Wears Prada, Pretty Woman and NFL football instead of indulging in any kind of shopping consumption and food comas.
I know we said that we weren’t going to do an email this week for a thanksgiving break, but I couldn’t wait to tell you that y’all really have the impact to co-write the trajectory of HSR. After all of the incredible comments, feedback and downloads, we are going to take advantage of Katie being in town again and will be back gossiping on the mic this week. We are breaking down your favorite consumer brands and trends with highlights from our fav BFCM campaigns, what marketing says about what women really want, the DWTS to business star pipeline, the buzzy brand drama everyone is DM’ing us about, and the rise of social media native founders, plus our take on my favorite B2B creator’s AI predictions.
See you Wednesday, Angels! x
♡ This Week’s Mood Board ♡
HSR ICYMI is a weekly newsletter and educational resource — its $8 a month or $80 a year. If you want to expense it, use this template if you need to ask.
♡ 01. quiet sparkle ♡
For the angels who like their jewelry to whisper, we love these earrings. A refined little glimmer that elevates even your errands outfit.
♡ 02. sculptural shine ♡
For the angels who love pieces that feel intentional. Minimal, modern, and perfect in any stack.
♡ 03. the everyday bag ♡
For the angels who carry their whole life in their purse but never look chaotic. Structured, clean, and pulled together.
♡ 04. the oversized tote ♡
For the angels balancing function with taste. A woven silhouette that says “I’m busy, but I still have aesthetic standards.”
♡ 05. cozy luxury ♡
For the angels elevating their home one good piece at a time. Plush, heavy, and instantly calming.
♡ 06. memory maker ♡
For the angels who care more about capturing real moments than curated selfies. Crisp photos without the fuss.
♡ 07. the tech upgrade ♡
For the angels who love clarity, efficiency, and a tiny hit of dopamine from new tech. The new iphone is smooth, fast, and beautifully simple.
♡ 08. glow-at-home ritual ♡
For the angels who want pro-level results right from their couch. A consistent, visible glow with zero appointments.
♡ 09. effortless waves ♡
For the angels who want soft, polished hair in minutes. Clean, oversized curls that look like you spent way more time than you did.
♡ 10. effortless comfort ♡
For the angels who want reliability they don’t have to think about. Secure, comfortable, and proof that small swaps can change everything.
♡ Consumer News ♡
♡ the brands, people, places, things that have captured my attention ♡
♡ Women’s Health & Beauty ♡
Mielle Organics Makes History as NFL’s First Official Textured Hair Partner — BoF
$100M Evereden prepares for a major Sephora expansion in 2026 as it looks to keep its Gen Alpha self-care first mover advantage. — Instagram
Milk Makeup reports a 20 percent net revenue decline as competition in prestige beauty intensifies. — Business of Fashion
Function Health gains momentum as direct-to-consumer diagnostic testing accelerates following its recent $298 million raise. — eMarketer
Merit quickly collabed with Whitney Leavitt on a morning after debrief following her CHD freestyle and it was iconic. — Instagram
♡ Media, Entertainment & Creator ♡
Mary Holland, HSR guest, and sister Brooks Nader announces Season 2 of Love Thy Nader premiering next year on Hulu and Freeform. — Instagram
Jacquemus debuts its first ski collection with Nike, featuring GORE-TEX silhouettes built for speed and softness. — Instagram
Dua Lipa teases her involvement in Winter Olympics programming launching February 6 on NBC and Peacock. — Instagram
Hidden, the new adult platform built by sex workers, prepares for its Goon-A-Thon event while naming Lana Rhoades co-owner and creative operator. — Wired
Kith opens its first restaurant, Ronnie’s, a Mediterranean-inspired bistro inside its London flagship. — Instagram
♡ E-Commerce, Retail & Social ♡
Break Archive promotes its Break Friday sale as it continues expanding its archive-driven fashion portfolio. — Instagram
Nike nails hyper local-specific marketing by hosting a “Soup for You” pop-up offering runners post-run comfort food as part of a community-centric activation. — B&T
Meshki founders award themselves a $22 million dividend as the Australian label continues its rapid global scaling. — The Australian
Goldfish joins Macy’s Thanksgiving Day Parade with the tiniest float ever - Fast Company
♡ Tech, Business & Investing ♡
Shopify entrepreneurs don’t play around with a reported $6.2B total sales on Black Friday alone. — Instagram
Lumia raises $7 million to develop biometric earrings that track health and wellness metrics discreetly. — Fitt Insider
LuckyScent joins Monogram Capital’s fragrance portfolio as the company plans to expand Scent Bar retail and launch new brand initiatives. — Instagram