- Hot Smart Rich
- Posts
- Kosas’s Sheena Zadeh Gets Hot Smart Rich
Kosas’s Sheena Zadeh Gets Hot Smart Rich
On the truth about money, divorce, success, & what she learned after losing everything.
Maggie Sellers
30 Apr
You're currently a free subscriber to HSR. For the full experience, upgrade your subscription.
♡ This Week’s Episode ♡
 |  |  |
This week on Hot Smart Rich, I sat down with Sheena Zadeh, the founder of Kosas, for a real and raw conversation about what it actually takes to build an iconic brand—while surviving everything life throws your way.
Sheena opened up about losing her house in the LA fires, navigating a divorce while scaling a startup, and what it really meant to rebuild—not just her company, but her entire life. We talked about the things no one tells you: success, money, grief, and what balance actually looks like. And spoiler: it’s not what the internet makes it seem.
If you’re building something of your own, thinking about investing, or just trying to juggle your ambition and your sanity, this one’s for you. Sheena’s story is proof that even when it all falls apart, you can come back stronger.
You can connect with Sheena on Instagram: @sheena, TikTok: @sheenazadeh & LinkedIn: Sheena Zadeh.
What You'll Hear In This Episode:
Resilience isn’t glamorous, it’s survival. Sheena rebuilt her life and brand after losing her house and going through divorce — and talks openly about how grief and success can coexist.
Consumer startups aren’t built off a single viral moment. Kosas’ growth came from slow, steady, unsexy consistency — not one “big break.”
Money provides safety, not happiness. Wealth-building matters, but fulfillment comes from your relationships, your rituals, and the life you’re actually living — not your bank account.
Founders sacrifice more than anyone sees. From missing out on memories to navigating single motherhood while scaling a brand, the personal cost is real (and rarely talked about).
Brand loyalty matters more than brand heat. Kosas wasn’t chasing headlines — it was building real consumer love, which lasts longer than any viral moment.
Your personal brand should feel like an extension of your real life. You don’t have to fake high energy or become someone else to be visible — you can build it authentically, even as an introvert.
There’s no “balance” when you’re building — and that’s okay. The idea of balance looks different at different stages, and sometimes survival is the balance.
Your real legacy isn’t your resume — it’s the life you lived. What you create, who you love, and what you experience matter more than your LinkedIn title.
♡ Giveaway ♡
This week, Sheena is giving away $222 worth of Kosas products of your choice to on HSR Angel!!
To enter:
Share the episode on your Instagram stories or feed
Tag @hotsmartrich, @sheenazadeh, @kosas, and @maggiesellers
That’s it. We’ll pick one winner next week—good luck! 💋
HSR ICYMI is a weekly newsletter, podcast, and educational resource — its $8 a month or $80 a year. If you want to expense it and need to ask first, use this template.
♡ Skin-First SPF ♡
This sunscreen gives me that natural glow and protects—never chalky, always dewy.
♡ Blur It Out ♡
My go-to setting powder. Soft, cloud-like, and keeps my makeup locked in without the cake.
♡ Conceal & Heal ♡
Covers what I need, lets my skin breathe, and actually improves texture over time.
♡ Blowout in Minutes ♡
I don’t have time for salon visits, so this hair tool is my MVP—smooth, fast, effortless.
♡ Power Shoes ♡
These chunky, oversized shoes make every outfit feel cooler. Comfy and statement-making.
♡ Core Energy ♡
Pilates is my moving meditation. Strength, grace, and a killer playlist.
♡ Star-Guided Strategy ♡
I love listening to horoscope readings on TikTok—quick hits of cosmic wisdom that just get it.
♡ Non-Negotiable Brew ♡
My day doesn’t start until I’ve had a strong cup of coffee. Ritual and reward in one.
♡ Signature Scent ♡
This perfume is subtle, unexpected, and makes people stop me on the street.
♡ Coastal Recharge ♡
The beach is my place to reset, reflect, and remember what matters. Always barefoot, always better.
♡ Hot, Smart, Rich Tips ♡
♡ Hot Hack ♡
I’m my best self when I’m in rhythm with the world around me. Morning coffee before anyone’s awake. Dinner at the table every night. Making time to be near water, animals, nature — whatever reminds me I’m a small part of something bigger. It’s not just a routine, it’s how I stay in flow.
♡ Smart Hack ♡
There’s no one hack to growing and scaling your business. It’s never just one thing. It’s a lot of things—small things—that add up over time. It was this steady flow that eventually reached a size where we hit an inflection point. And honestly, it’s so easy to get caught in the trap of thinking, if I just do this one thing, that’ll be it. But the truth is—there’s no “the thing.” You have to do all of it, always and forever, every single day, pretty much.
♡ Rich Tip ♡
I’ve come to realize there’s no real fulfillment that comes from having money after a certain point. There’s a certain amount you need—for safety, for security, for that feeling that you’re okay. But beyond that? That’s not where I’ve found my personal fulfillment. It’s not about the things you have. It’s about the things that become the map of the life you’ve lived. That’s where the real fulfillment is.
TYSM, I♡U!!!!
If this email was forwarded to you?
Reply