A new wave of women (and men) are thinking about fertility the same way they think about finance: as something to plan for, invest in, take control of and share the load.
Globally, fertility is a $40 billion market projected to double by 2034, yet the conversation around it still lags behind. For women in their late 20s and early 30s, the age most of us are being told to “freeze our eggs,” “wait for the right time,” or “start trying soon,” fertility isn’t just a medical journey. It’s a business, a bet, and for many, a blind spot.
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