This episode is in my faves forever. Such great feedback and raw truths said here. Personally felt so validated when Siff said being unproductive is productive for her. Burnout is real and her saying that made me feel better about myself and my business HSR is the best!!! - Meghan, Spotify Podcast Reviewer
Sam Diamond, co-founder of Bird&Be, is on a mission to revolutionize reproductive health. From her own experience with pregnancy loss to raising millions from investors like Brian Lee (Honest Company), Sam shares the raw truth about fertility stigma, miscarriage, IVF, and why men play a much bigger role in infertility than most people realize.
This is the fertility conversation you wish you’d had sooner - honest, practical, and backed by science.
We cover:
Why male infertility is the leading cause of IVF in Canada
How to test fertility at home (for both men & women) before spending years trying
The hidden fertility red flags in your 20s and 30s
Why stress, sleep, and lifestyle can impact sperm & egg quality overnight
The truth about PCOS, perimenopause, and diminished ovarian reserve
Fertility stigma today vs. mental health stigma a decade ago
What doctors don’t tell you about timelines and proactive testing
The story behind building Bird&Be as “the Honest Company of fertility”
How Sam raised $1.8M in 4 weeks and brought doctors on as investors
Why fertility care should be proactive, not reactive
This important conversation is about empowerment, science, and taking control of your reproductive future rather than fear.
Use code HSR20 for 20% off your order at birdandbe.com, plus an additional discount on subscriptions—that’s 30% off your first order in total.
♡ 01. move daily + lift heavy ♡
At least 30 minutes of movement every day, plus strength training a few times a week. Morning workouts are my reset — they get my brain and body aligned for whatever the day brings.
♡ 02. multitasking mastery ♡
Efficiency is my love language. I pair “reading” with school runs and errands, turning everyday logistics into time for learning. 1.5x speed is my secret weapon.
♡ 03. skin as self-care ♡
Facials every few weeks are my “me-time insurance policy.” They keep my skin radiant and my mind grounded.
♡ 04. redefining balance ♡
This read reshaped how I think about partnership and parenting — shifting invisible labor into shared ownership. A must for anyone building a family and a business.
♡ 05. career pivots ♡
This podcast is my reminder that success doesn’t have to be linear. Sometimes the biggest breakthroughs come from changing directions entirely.
♡ 06. coffee rituals ♡
Real caffeine, every morning — one before the day begins, one after breakfast. My kids even know how to make it for me now. Weekend bedside delivery is the ultimate luxury.
♡ 07. prep before presence ♡
Before big moments — flights, panels, photoshoots — I always do a mask and oil ritual. It’s my grounding routine that doubles as instant glow.
♡ 08. walking meetings ♡
I take at least one call a day on the move, wearing a weighted vest to up the intensity. It’s my hack for hitting 10K steps while staying productive.
♡ 09. leading with intention ♡
Working with my leadership coach has completely elevated how I show up for my team — clearer, more confident, more conscious.
♡ 10. points for everything ♡
Business travel, hotels, upgrades — all covered through points. It’s one of the smartest financial systems I’ve built for myself.
♡ Hot, Smart, Rich Tips ♡
♡ Hot Hack ♡
A great dermatologist, and an annual Moxi laser!
♡ Smart Hack ♡
Best business book I’ve ever read: Never Split the Difference by Chris Voss. Game theory meets emotional intelligence. It’s bible.
♡ Rich Tip ♡
Beyoncé said it best: pay me in equity. If you’re interested in angel investing but don’t have the capital, offer your time, skills, or network to an early-stage startup you believe in. Strategic support in exchange for equity can be your on-ramp to building real upside.
♡ Favorite Part of the Conversation ♡
Loved the real talk about why women in their 30s and 40s make great founders: confidence and capacity. We were also honest about the help it takes to build a business and a family, and that doing it alone isn't a realistic option. And of course, we cannot talk about fertility without talking about male fertility.
♡ Something People Don’t Know About You ♡
I grew up playing competitive soccer as a goalie, and looking back, it was basically CEO training. The metaphor kind of writes itself.
♡ About The Guest ♡
Samantha Diamond - Co-Founder & CEO of Bird&Be
Samantha Diamond is the co-founder and CEO of Bird&Be, a company revolutionizing fertility care through personalized, at-home products that empower people on their reproductive journeys. After navigating her own fertility challenges, Samantha was inspired to create a more accessible, transparent, and supportive approach to conception and fertility health. Under her leadership, Bird&Be has become a trusted brand offering science-backed supplements and fertility tests designed to meet people wherever they are in their journey. With a background in entrepreneurship and women’s health advocacy, Samantha is passionate about breaking down barriers, sparking conversations, and ensuring everyone has the tools they need to make informed decisions about their reproductive health.