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Happy Podcast Day, HSR!
Okay, this might not be the episode you were expecting…so let me explain.
I recorded an insanely good episode last week in LA and I’m so excited about it. Our guest is dropping a major product at Ulta this Thursday, so after the recording, I sent a voice note to the team to confirm we could line up the episode with the launch. But I messed up and learned that we need to hold off until next week.
I’m an executor at heart, it’s what got HSR off the ground in the first place. But if I don’t learn to let go of some of that and thing strategically, I’ll end up being the bottleneck to our biggest growth moments. And that’s not the vision, nor the vibe. I’m not too mad at myself because this is all happening because thanks to you, we’re growing. We’re getting bigger guests, we’re getting more sophisticated and now it means we are hiring people with experience in the space to help us!!
So if you love the show, understand the vision and this role sounds like you, I’d love to have you apply for our Creative Producer Role. You will be my RIGHT HAND and work through everything from editorial direction, production and social media support on all these incredible episodes.
So this week it’s Dianna Cohen to the rescue!! This is truly one of my favorite episodes and with the sheer amount of news about brands struggling in the beauty space, I thought this would be a great episode to dig into Crown Affair, a brand that has found success! You can also check out her Substack here: Take Your Time.
HSR ICYMI is a weekly newsletter, podcast, and educational resource — its $8 a month or $80 a year. If you want to expense it and need to ask first, use this template.
HSR girls are drinking their skincare in 2025. I’ve had the Pique radiant skin duo in my pantry for over a year and it’s my inside-out skincare ritual. The Sun Goddess Matcha brings antioxidants to brighten, firm, and energize, the BT Fountain adds clinically proven ceramides to your water for deep hydration, reduced redness, and smoother skin. I have it with me in Europe and it actually tastes as good as it looks!
Are you the person we’re looking for?? The time has come to add a Creative Producer to the HSR team. So if you’re based in LA and want to to contribute to the editorial direction, and lead episode production, and social distribution of the Hot Smart Rich podcast, we’d love to hear from you!!
♡ 01. Gua Sha Twice a Day ♡
A non-negotiable tool in my routine for sculpting, lymphatic drainage, and relaxation. Watch how I do it.
♡ 02. The Artist’s Way ♡
A life-changing practice for unlocking creativity and self-discovery. See how I use it & here.
♡ 03. Journaling Every Day ♡
Putting pen to paper clears my mind and keeps me grounded. How I make it part of my daily routine.
♡ 04. Morning Meditation ♡
15 minutes of stillness with this playlist sets the tone for my day.
♡ 05. Pilates for Strength & Alignment ♡
Nothing makes me feel stronger than a good Pilates session. My go-to studios: NoFar in NYC + Miami.
♡ 06. Crown Affair Dry Shampoo ♡
For effortless, fresh hair without the wash. My go-to dry shampoo & why I love it.
♡ 07. Twist & Clip Method for Heatless Waves ♡
My favorite way to get effortless, healthy waves overnight. Watch the tutorial.
♡ 08. Air-Dried Hair Always ♡
Embracing my natural texture and letting my hair do its thing. How I air-dry it.
♡ Hot Hack ♡
Pick a signature scent—whether it’s your shampoo, leave-in conditioner, or a hair oil—and make it part of your ritual. It’s effortless, intimate, and lingers long after you’ve left the room.
♡ Smart Hack ♡
Start asking better questions. Whether you're in a meeting, on a date, or just catching up with a friend, swap ‘How was your day?’ for ‘What’s something that surprised you today?’ Curiosity is the ultimate power move.
♡ Rich Tip ♡
Make every moment a little more luxurious. Use the ‘good’ hand cream, light the fancy candle on a random Tuesday, and brush your hair slowly with a beautiful comb like it’s a ritual—not a routine. True wealth is in the details.
♡ Favorite Part of The Conversation ♡
I loved chatting with Maggie about elevating my team from within. It's been a major part of my personal growth to lean into my superpowers and elevate and empower the women around me. It's the only way to grow and truly scale. I also enjoyed the conversation around the mindset you need to have while fundraising.
♡ Something People Don’t Know About You ♡
I played competitive lacrosse from elementary through high school and almost went to college for it (before deciding to do a full left turn and go to NYU!)
Dianna Cohen — Founder & CEO of Crown Affair
Dianna Cohen is the founder and CEO of Crown Affair, a clean hair-care brand launched in January 2020 that’s rooted in the belief that hair care is a personal, daily ritual. With a background in brand building at companies like Into The Gloss, Away, and Outdoor Voices, Dianna created Crown Affair to offer elevated, effective products that prioritize gentle care, clean ingredients, and thoughtful design. What began as a shared Google Doc of her personal hair rituals evolved into a cult-favorite brand carried by Sephora and endorsed by Goop and Violet Grey. Dianna’s founder-led approach, often sharing her routines directly with the community, has shaped Crown Affair into more than a brand; it’s a movement redefining hair care as a source of empowerment, not maintenance.
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