Not all capital is created equal.
Ask any founder who’s had to navigate a tense board meeting or clean up a cap table gone wrong: choosing your investors isn’t just about the money. It’s about values, incentives, expectations, and whether or not they’re truly in your corner for the long haul.
Because let’s not forget: getting an investor off your cap table is harder than getting a divorce.
This week’s case study breaks down how to properly diligence investors when you're raising capital, especially at the earliest stages when every name on your cap table sets the tone for what’s to come.
What Is Smart Money—and Why You Should Care
There’s capital, and then there’s smart capital.
Smart money means more than just a check. It comes with:
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