Let’s be honest: most supplement brands today look the same. A sea of plastic bottles, half-baked formulas, and founders more obsessed with Meta ads than the actual product.
Arrae is a different story.
Launched in March 2020 by husband-and-wife duo Siff Haider and Nish Samantray, Arrae went from $1M in their first nine months to $100M in revenue in just five years. No viral gimmicks. No endless SKU creep. No $50M raise to prove they had a business.
Just eight products. Ruthless discipline. And the perfect timing.
This is how they did it.