The Real Question Beneath the Ring
Every engagement post on Instagram looks like it’s about love. The comments tell you what it’s really about…
“How big is it?”
“Is it real?”
“Is it lab?”
The lab-grown vs. natural diamond debate didn’t become heated because people suddenly care about geology. It became heated because engagement rings are no longer private milestones. They’re public symbols, cultural signals, and increasingly, props used for social content on Instagram and TikTok.
Once proposals moved online, the ring became the thumbnail. And once the ring became the thumbnail, size became the easiest way to win attention.
Lab-grown diamonds didn’t create that pressure. They made it achievable.
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