The headline is the $250K phone call but the real story is about the shift underneath it for early-stage financing of consumer brands…
Early-stage consumer founders are still trying to raise like it’s 2019-2020, pitching consumer VCs who now want you to show up with $1M ARR in traction that already looks like a business, not a bet on what the business could be. Meanwhile, the checks are increasingly coming from the source of the wealth: family offices, principals, angels with real liquidity, and celebrity capital routed through managers and agents. It’s money coming from the person who actually owns it.
This case study breaks down what’s changed, why it’s happening, and how to raise this kind of capital without wasting six months of your life in VC inboxes.
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