- Hot Smart Rich
- Posts
- HSR Case Study: How to Re-Invent Your Brand
HSR Case Study: How to Re-Invent Your Brand
Fresh strategies to redefine your brand and stay ahead in a competitive market.
Maggie Sellers & Katie Sellers
06 Oct
When it comes to staging a successful turnaround in the world of consumer brands, especially for early and growth-stage businesses, it often boils down to three critical steps: changing the people, the product, and the strategy. Abercrombie & Fitch’s transformation is a prime example of how even the most iconic brands can rise from the brink of irrelevance or you can pivot your brand by making bold moves across these three areas.
Subscribe to Monthly to read the rest.
Become a paying subscriber of Monthly to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In.
A subscription gets you:
- • Weekly startup, venture, & consumer brand insights
- • Business case studies & experienced POV
- • Post comments
- • Invitations to HSR Insider virtual events