Let’s cut to the chase: your Slack pinging you constantly isn’t harmless. Your email refresh isn’t just annoying. Together, they’re draining billions in lost productivity across companies of every size.
We talk a lot about capital, timing, and team as the drivers of startup success. But there is a hidden factor that no one is talking about. Attention. The single scarcest resource in modern business. And right now, it’s impossible to keep it for longer than 3-5 seconds.
The Problem: Notification Culture
We’ve built entire companies around Pavlovian pings. Slack, Teams, email, Asana, WhatsApp. Every new tool was sold as the “solution” to communication. Instead, it’s become the problem.
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