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The Business of Taylor Swift
The life of a billion dollar show girl
Maggie Sellers & Katie Sellers
22 Aug
Taylor Swift isn’t just the biggest pop star on the planet, she’s the first musician to become a billionaire from music alone. No tequila brand, no lingerie line, no celebrity skincare startup. Just songs, tours, and an iron grip on her intellectual property.
In a world where every celebrity, musician, and influencer feels pressured to diversify into products, Swift is proof that doubling down on the main thing can be the billion-dollar thing.
Act I: The Life of a Show Girl
When Taylor Swift announced her new album, The Life of a Show Girl, she didn’t choose Rolling Stone or Good Morning America. She went on her boyfriend, Travis Kelce’s, sports podcast, New Heights.
The results were staggering.
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