“Isobel Lorna is doing more iconic sh*t and I’m here for it! I’ve been WAITING for this episode!”

Happy podcast day angels!! Today I am sitting down with someone who made over $1 MILLION straight from her phone and just sold $300,000 of her new brand in ONE HOUR…the people’s princess, and my friend, Isobel Lorna!

Isobel is an influencer, entrepreneur and founder of Agende, and I have always been fascinated by how unapologetic she is about wanting to make money, spend money and show the life she has built for herself.

She skipped university, became obsessed with building wealth from a young age and figured out how to turn her personal brand into an actual business. And last week, Agende completely sold out after doing $300,000 in its first hour!!

We talk about what actually makes someone stand out online, why she proudly calls herself an influencer instead of a content creator and her exact playbook for turning an audience into income.

And obviously we had to talk about MONEY. Isobel loves a Porsche, a Birkin and a luxury purchase, but she also thinks very differently about what she spends on and why. I LOVE how unapologetic she is about enjoying the money she has worked for.

We also get into the side of success people don’t always talk about, including the comment sections, criticism and what happens when people question your choices because your path looks different from theirs.

If you are one of the angels who wants to build a personal brand, make more money and stop apologizing for wanting a BIG life, this is the episode you have to listen to.

At the beginning of this conversation I made a promise to you that if you listen in full, you will walk away understanding how to:

So angels, are you ready to get hot smart rich?!

Maggie xxx

I was in full summer white for my ep with Isobel. I have so many white tanks and this one and this one are two of my favorites. The pants I was wearing are Zara and sold out but these ones are similar! I was also wearing my favorite glasses and these white sandals. Isobel was also looking so chic in her matching brown set with the top and pants. She shares at in the pod at 30:20 is why you always see her wearing brown or burgundy and I haven’t started thinking about it since.

her top 10 to live a hot, smart, rich life

01. A skinny French manicure, ALWAYS, because nothing makes me feel more put together.

02. K18 AirWash Dry Shampoo saves me when I don’t have time to wash my hair but still need it to look good.

03. My leather agende keeps me in control because, even in the age of AI, nothing beats pen to paper.

04. Uber Eats and a good food delivery service gives me back the hour I’d rather spend working than cooking and cleaning up.

05. There is no substitute for a good nights sleep and I’m obsessed with my eight sleep.

06. A spray tan is my ultimate look good, feel good, do good shortcut.

07. SPF is the cheapest anti-ageing method, and it only takes 30 seconds every morning.

08. Matching sets are my secret to always looking put together without having to think about what to wear.

09. Kiehl’s Avocado Eye Treatment immediately saves my eye bags after an all-nighter or, let’s be real, a hangover.

10. My coffee machine at home saves me enough annually that I’d rather put the money toward a designer bag.

Hot Hack: 1:1 Pilates. As someone who struggles to prioritize anything that isn’t work, booking private sessions keeps me accountable. If I’m late, I can still get 30 minutes in, whereas a class wouldn’t let me in. It’s genuinely been the best investment I’ve made in my health this year.

Smart Hack: My agenda. In 2026, there’s an AI tool for everything, which is amazing but can also feel overwhelming. Going back to pen and paper keeps me grounded, organized, and in check. Plus, it’s chic.

Rich Hack: I always say, “Save the pennies and the Porsche will buy itself.” Be smart with your money, but focus more on earning than saving. There’s only so much you can cut back, but there’s no limit to how much you can earn. Adopting that mindset is a huge part of what gave me the confidence to leave my 9-to-5.

Talking about why I see spending as an investment. I’ve never believed in shrinking my life just to save more. I’d rather invest in the things that elevate my brand, my confidence, and my ability to earn MORE. Some of my biggest purchases might look excessive to other people, but for me, there’s always a bigger strategy behind them.