“Love this one and felt like you answered every major question I had about the brand” - HSR Angel
Happy podcast day angels!! Today I am sitting down with someone who sold her company for $2 billion and is already building her next business…Allison Ellsworth!!
Allison is the founder of Poppi, the beverage brand that completely changed the soda industry. And I have been so excited for this conversation because we are talking about something founders don't talk about enough…what actually happens AFTER you sell your company.
I have always been fascinated by Allison's story because she built an incredible business from scratch, sold it for billions and then had to figure out what life looked like without the company she spent years building.
We talk about the emotional side of selling Poppi, the burnout, depression and what it felt like when her life's work was suddenly no longer hers. And obviously I had to ask her what really happened behind the scenes of the acquisition.
But what I find so interesting is that Allison is already doing it all over again with her new brand, Jetty. We get into the personal problem that inspired the business, how she is using AI to buy back her time and what she is doing differently as a second-time founder.
We also talk about balancing motherhood, family and building a business, why first-time founders often sacrifice everything and how Allison is learning that success doesn't have to come at the expense of your entire life.
If you are one of the angels who wants to build something big, understand what happens after a major exit and learn how to be successful without losing yourself in the process, this is the episode you have to listen to.
At the beginning of this conversation I made a promise to you that if you listen in full, you will walk away understanding how to:
navigate the emotional reality of selling your business
use AI to work smarter and buy back your time
build a successful company without sacrificing your entire life
So angels, are you ready to get hot smart rich?!
Maggie xxx
Allison’s Top 10
her top 10 products to live a hot, smart, rich life
01. Preston Lane Candles and Cleaning Products make keeping my home clean feel like a luxury instead of a chore.
02. The Orion Sleep System is my secret to making a good night's sleep feel like a serious investment in myself.
03. YSE Face Pads are my go-to when my skin needs a little extra love and a fresh glow.
04. Doublesoul Socks are proof that even the smallest everyday essentials deserve an upgrade.
05. Saint Laurent Loafers instantly make even the simplest outfit look expensive and put together.
06. Hero Pimple Patches are my little emergency fix when my skin decides to act up at the worst possible time.
07. Tatcha Face Wash makes washing my face feel like a mini spa treatment.
08. Theraface DePuffing is my morning secret for looking refreshed even when I don't feel it.
09. Laura Mercier Rose Lip Gloss is my finishing touch for that effortless, glossy lip.
10. O'Dough's Gluten-Free Bagels prove I don't have to give up my favorite breakfast just because it's gluten-free.
Favourite Part of The Conversation
How naturally we connected and how quickly we moved beyond the usual story of building a business. We skipped the surface-level questions and went straight into the deeper, more meaningful stuff. I felt completely understood and fully myself.
Something People Don’t Know About You
I majored in dance, spent seven years as a landman in oil and gas, then built a soda brand in my kitchen. I filmed TikToks for a billion-dollar brand in Crocs and socks with my hair in a ponytail. Still do. Polish is overrated. When I ask my kids what I do, they say “TikToker.” I did build a billion-dollar business, but ya know, kids.
