“ I have put close to a million dollars into Lenox & Sixteenth. People should know when they're spending money that the founder is backing that investment. And I believe in it.” Amy Peterson shared this when we spoke, and it captures how she has built everything she owns.
If you want to know how Amy overcame a near death accident and went on to build one of the most successful multi-million dollar aesthetics practices in the US, this is the episode for you!
From surviving a life changing accident to becoming one of Miami’s most trusted names in aesthetics, Amy Peterson has rewritten what it means to build beauty from the inside out.
At 18, she was hit by a drunk driver and told she might never walk again. Today, she is the founder of one of Miami’s most successful medical aesthetic clinics, Skincare by Amy Peterson, and the creator of Lenox and 16th, a million dollar skincare brand that shows what it really looks like to put care at the center of business.
Amy’s story is about grit, reinvention, and service driven entrepreneurship. She built a beauty empire with no investors, no shortcuts, and no business degree. She did it through relentless work ethic, empathy, and purpose.
In this powerful and deeply personal conversation, she shares:
How a near death accident gave her the drive to build her dream business
The mindset that separates good service from iconic unforgettable service
What it takes to scale a people first company in a saturated industry
How she turned trauma into purpose
The moment she walked away from comfort to start her own clinic
Why caring more can actually make you more profitable
How she self funded a million dollar skincare brand without investors
Why she believes good people do win when they lead with integrity
The truth about aging confidence and longevity in beauty
What having it all actually means when you build it yourself
This is not just an episode about beauty or business. It is a masterclass in integrity, service, and self-belief.
♡ 01. start with gratitude ♡
Start with gratitude. It is the fastest way to shift your energy and the foundation for every good thing that follows.
♡ 02. know your why ♡
Know your why. When you’re clear on your purpose, you move differently. Your decisions get sharper. Your standards rise.
♡ 03. create magic everywhere ♡
Create magic wherever you go. “Unreasonable Hospitality” by Will Guidara is a book I share with everyone. Small gestures can change someone’s entire day. That energy comes back to you tenfold.
♡ 04. move with intention ♡
Move your body with intention. My trainer, Chaney, taught me that strength is a mindset. Consistency in movement spills into everything else in your life.
♡ 05. do things the right way ♡
Do things the right way, even when no one is watching. Don’t cut corners. Walk around the whole block. It builds character and it shows up in your work.
♡ 06. protect your peace ♡
Protect your peace. Family time resets me and reminds me what matters. A calm nervous system is a superpower.
♡ 07. invest in the right people ♡
Invest in relationships that elevate you. Surround yourself with people who inspire you, challenge you, and want to see you win.
♡ 08. stay spiritually connected ♡
Stay spiritually connected. Prayer keeps me aligned and grounded no matter the season I’m in.
♡ 09. keep skincare simple ♡
Keep your skincare simple and effective. I built Lenox and Sixteenth so people could get real results without ten steps. When your skin is healthy, you show up with confidence and clarity.
♡ 10. feed your mind wisely ♡
Feed your mind with the right voices. The Mel Robbins Podcast is a top favorite. It gives you perspective, accountability, and the reminder that you can shift your life at any moment.
♡ Favorite Part of the Conversation ♡
It’s hard to choose just one moment because the entire conversation felt so real and meaningful. But looking back, two things stayed with me the most: first, the idea that marriage is one of the most important relationships and contracts you’ll ever commit to; and second, the reminder that life happens in seasons. Understanding both gives you so much clarity on how you show up, what you prioritize, and where you pour your energy.
♡ Something People Don’t Know About You ♡
I was a serious athlete growing up. Basketball was everything to me, and every time our team won a game, I’d add another cornrow to my hair. It was my little ritual, a mix of commitment and pride, and it taught me discipline long before I ever stepped into the treatment room.
♡ About The Guest ♡
Amy Peterson - Founder of Lenox and Sixteenth
Amy Peterson is a seasoned medical aesthetician and the founder of Lenox and Sixteenth, recognized for blending clinical skill with a personal passion for regenerative skincare shaped by her own experience recovering from significant scarring at a young age. After years of leading advanced treatment programs in a plastic surgery setting and later establishing a respected practice in Miami, she created her skincare line to give people access to high performance formulas inspired by the results she delivers in the treatment room. Her work centers on clarity, inclusivity and real efficacy, offering products designed to elevate daily routines while empowering individuals to feel confident in their own skin.