This week, I was in full housewife mode.

Cooking, unpacking, setting up Wi-Fi, chasing delivery delays, coordinating movers. The invisible (and often unpaid) labor that women do every single day.

And it made me think about how Martha Stewart was actually a genius. She figured out how to monetize the work women were already doing. She turned "homemaking" into a billion-dollar brand. Imagine being paid millions for what society usually ignores or dismisses. Martha was sort of like an original influencer, doing it as a business.

logo

Subscribe to Monthly to read the rest.

Become a paying subscriber of Monthly to get access to this post and other subscriber-only content.

Upgrade

A subscription gets you:

  • Weekly startup, venture, & consumer brand insights
  • Business case studies & experienced POV
  • Post comments
  • Invitations to HSR Insider virtual events

Keep Reading

No posts found