At a recent retreat in the Hamptons with 25 female founders, one question echoed louder than any other: Do I have to be a front-facing founder to win in today’s landscape? Nearly every woman there shared some version of the same insight — things have shifted dramatically in the last few years, and even more so in the past twelve months.
The pressure to create content, build a personal brand, and be “the face” of the business is at an all-time high. For founders who started their businesses before this wave of online founder visibility — like Dianna Cohen (Crown Affair) or Sheena Zadeh (Kosas) — the rise of founder-driven distribution can feel like an unfair advantage.
But it doesn’t have to be.
Everyone Has an Unfair Advantage
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