“My close personal friend Claudia Sulewski on HSR!!! omg!!! - HSR YouTube Angel ❤
I’ve been waiting for this episode to drop!!! Today, Claudia Sulewski, OG YouTuber, actress and Cyklar founder, joins me to reveal how she went from 2.4M subscribers to self-funding one $58 product and landing in Sephora!
Claudia started posting online at 13 under ‘Beyond Beauty Star’, building one of the internet’s most loyal beauty audiences! Then turned that trust into Cyklar - a body care brand now stocked in Sephora.
She opens up about the risk of putting her own money behind the brand, why she refused to make it “just another influencer beauty brand,” and the founder lessons behind TikTok Shop, product, community and scale.
Plus, Claudia talks love, acting and building a life with Finneas - from him seeing every panic moment to the “cougar” joke, wedding planning, and why her name still matters…
Today’s Podcast Uniform
I’m a big fan of a matching set and today I wore one of my favorites in a spruce green. For summer the brand is carrying it in a beautiful cream color. This set is also very affordable and similar! My jacket is old but one of my most worn pieces. This one is similar!
PS. This necklace I wore in the episode with Saie Founder, Laney Crowell, (that you were obsessed with!!!) is 20% off today!
Claudia’s Top 10
her favourite products to live a hot, smart, rich life
01. The app that helps me put my phone down and actually be present again.
02. The productivity trick that helps me clean, answer emails, read, or finish almost anything without feeling overwhelmed. Setting short timers! To clean a room, read through emails, reading, etc).
03. The reason I wake up feeling so much less stressed every morning.
04. My favorite way to get everything out of my head before the day gets away from me.
05. The book that completely changed how I think about personal growth.
06. The podcast I never get tired of recommending.
07. The beauty device that's earned a permanent place in my routine.
08. The simple addition that makes every dog walk and coffee walk work a little harder.
09. The book that made me think differently about creating unforgettable experiences.
10. My ride or die wellness essential that I genuinely wouldn't want to live without.
Hot, Smart, Rich Tips
Hot Hack: I swear by heatless sock curls. They save me so much time in my routine and keep my hair healthier by avoiding unnecessary heat damage.
Smart Hack: Whenever I meet someone new, I make a point to say their name several times during our first conversation. Repeating it helps me remember it, and people always appreciate feeling remembered.
Rich Hack: Never settle on the first rate you're offered. Whether you're hiring someone or negotiating your own work, there's almost always room to ask questions and negotiate a better deal.
Favorite Part of the Conversation
I loved when Maggie asked me who I celebrate my wins and who I share them with first. It reminded me how important it is to have someone in your corner who celebrates every milestone with you, no matter how big or small. It was such a meaningful conversation about partnership, support, and building a life alongside someone who genuinely believes in your dreams.
About The Guest
Claudia Sulewski - YouTuber, Actress, and Founder of Cyklar.
Claudia Sulewski is a YouTuber, actress, and founder of the body care brand Cyklar. She began creating content at just 13 years old under the name Beyond Beauty Star, building one of YouTube's earliest beauty communities. Today, she has grown her audience to more than 2.4 million subscribers through her authentic approach to beauty, lifestyle, and storytelling.
Drawing on the trust she built with her audience, Claudia launched Cyklar with a single self-funded $58 hero product. The brand has since expanded into a premium body care line carried by Sephora, reflecting her thoughtful approach to product development and brand building.
Alongside her entrepreneurial journey, Claudia has pursued acting while continuing to evolve as a creator. She shares insights on building a business with intention, growing beyond social media, and turning a personal platform into a lasting consumer brand.
About The Host
Maggie Sellers Reum - Entrepreneur, Investor & Podcast Host
Maggie Sellers Reum is a cult-followed entrepreneur, investor, and media founder redefining how women build wealth, power, and ownership. She is the CEO co-founder of Hot Smart Rich (HSR), alongside Katie Sellers. HSR is a modern media platform at the intersection of business, culture, and money.
At the centre of HSR is its breakout podcast, one of the fastest-growing business shows in the U.S., surpassing 3 million downloads. In a category where only 7% of business podcasts are hosted by women, HSR has emerged as a cultural force reshaping conversations around money, investing, relationships, and modern female ownership, powered by a highly engaged global community known as 'HSR Angels.'
Beyond media, Maggie is also an active investor through HSR Ventures, backing companies driving better outcomes for women, including Bird&Be, Allara Health, and Locker. By pairing capital with storytelling and distribution, she helps founders unlock visibility, strategic partnerships, and investor demand.
In 2025, HSR secured a landmark seven-figure investment from FlightStory, the global media and investment company co-founded by Steven Bartlett, accelerating its mission to become the defining female ambition brand of the next decade.
