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HSR Case Study: How Hailey Bieber and Rhode Mastered the Hero Product Strategy
Hailey Bieber and Rhode turned the hero product strategy into a blueprint for beauty brand success.
Maggie Sellers & Katie Sellers
29 Sep
When Hailey Bieber launched Rhode in 2022, the skincare brand quickly gained attention for its minimalist, hydration-focused products designed to give you that sought-after dewy glow. But let’s be real—one of the biggest reasons people took notice? Hailey Bieber herself. With skin that people are obsessed with, it’s no wonder her products were destined to fly off the shelves.
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