How Paige Lorenze turned her influence into income with Dairy Boy

When 26-year-old social media influencer Paige Lorenze decided to put “Dairy Girl Summer” on a hat, she wasn’t just selling merch—she was selling a movement. Born from her love for milk, Vermont aesthetics, and the charm of a slow, suburban life, Dairy Boy evolved from a single piece of merchandise into a full-fledged lifestyle brand, inviting consumers to step into Paige’s world.

How It Started:

Long before Dairy Girl came along, there was a city girl. Launching a YouTube channel in 2020, Paige initially captivated her audience by showcasing her glamorous NYC lifestyle. A new graduate of The New School, Paige appeared to have it all as she navigated life in the big city. A year later, during the height of the 2021 “hot girl summer” movement, Paige coined the term “Dairy Girl Summer” — a warm nod to her childhood love of milk and a playful jab at the growing trend of milk alternatives.

With more than 190,000 Instagram and YouTube followers at the time, the inside joke continued to grow alongside her expanding fanbase. Supporters eventually encouraged her to commercialize the slogan by suggesting she develop merch. Paige ran with the idea and eventually manufactured the original and iconic “Dairy Girl Summer” trucker hat, which sold out in minutes. From there, Dairy Boy was born.

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