• Hot Smart Rich
  • Posts
  • HSR Case Study: How SKIMS Evolved from DTC Success to Retail Powerhouse

HSR Case Study: How SKIMS Evolved from DTC Success to Retail Powerhouse

Explore how SKIMS transitioned from a disruptive DTC brand to dominating brick-and-mortar retail, reshaping the fashion industry.

This week, SKIMS announced that they’ve opened their first retail store, with four more to come. Like most people, you might have been slightly confused when you saw that the first one to open was in Washington, DC.

Subscribe to Monthly to read the rest.

Become a paying subscriber of Monthly to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

  • • Weekly startup, venture, & consumer brand insights
  • • Business case studies & experienced POV
  • • Post comments
  • • Invitations to HSR Insider virtual events