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- The $7M Hail Mary: Super Bowl Ads That Won (and Lost) the Internet
The $7M Hail Mary: Super Bowl Ads That Won (and Lost) the Internet
Nike won. Poppi flopped. Celine sold out.
Katie Sellers & Maggie Sellers
10 Feb
Super Bowl Ads: A $7M Gamble for Relevance
It’s not just a football game—it’s brand warfare. With 120M+ eyes watching, a 30-second ad is the most expensive marketing bet a brand can place. But here’s the plot twist: spending big doesn’t guarantee you win the conversation.
The real winners? The brands that didn’t just throw money at airtime but made themselves impossible to ignore.
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