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In the creator economy, where every idea, tagline, and piece of content is intellectual property (IP), protecting what’s yours isn’t just smart—it’s essential. At Hot Smart Rich, we’ve always known the importance of trademarks and copyright, but nothing drives the point home like experiencing a blatant infringement of your work. Let me tell you about a situation that happened recently, one that underscores why trademarks are not just legal protections but strategic assets.
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