“The way I’m wearing my red light mask LOCKED in…. Maggie TV 📺 is my fav new show 👏😍💗” - HSR Angel
ICYMI
I am writing this at 8pm on a Saturday night with a face mask on after being absolutely exhausted from this week. I cannot remember the last time my body needed to completely rot this badly. I truthfully have not been in an office for twelve hour days this consistently since before COVID, which if you do the math is over six years. I have so many great videos brewing because of it. That and the language differences with the Brits.
I thought I would share a bit more about HSR x FlightStory and how the deal and relationship is structured, so it makes sense as to why it is so important for Katie and me to be here in London with the 130 person FlightStory team beyond picking up my new fav slang words- gutted, fancy, chuffed and so many more.
As you know, the relationship with Steven Bartlett started with a DM back in September and was structured as a seven figure investment into my holding company. A fancy way of saying that FlightStory and Steven have equity in my holding company forever. And remember, it is harder to get a divorce than it is to get an investor off your cap table. We also have a production deal with FlightStory for a multi-year partnership on Hot Smart Rich, the media company. This means that the production of the show is actually done in partnership with my strategic investors. Pretty great structure if you ask me. So it is really important to be putting in the time with all departments of the 130 person FlightStory team.
Other than that, I need to go rest my brain because I know it needs it. Please enjoy the first vlog that is officially back on @maggiesellersreum on YouTube. I'm finally sharing the side of my life that I haven’t shared online in too long. From almost backing out of a keynote to building Hot Smart Rich behind the scenes, investing, health, marriage, and everything in between, this is the start of a more personal chapter. I can't wait to bring you along.
This Week’s Mood Board
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Carrying 2 Bags Make You Look Cheap
Last week, I sat down with body language expert and bestselling author Vanessa Van Edwards to talk about the science of confidence, first impressions, and communication. We covered simple, practical ways to read people, build trust, make stronger introductions, and show up with confidence in any room.
Watch the episode now, and if you want to dive deeper, pre-order her new book, Conversations by Vanessa Edwards, for even more science-backed strategies to communicate with confidence.
Consumer Gossip
all the brands, people, places, things we’re gossiping about this week
Women’s Health & Beauty
Rihanna and A$AP Rocky are fronting "DON'T BE DUMB, USE SPF," Fenty Skin's latest campaign that blends skincare with the rapper's upcoming album rollout. — Instagram
Female-founded GlossGenius just became a unicorn. The company raised $44M at a $1.15B valuation as it expands beyond beauty into AI for service businesses. — Fortune
Wellness clubs are becoming the new country clubs. The Portal raised $5M to expand its community-driven concept to Austin. — TradedVC
Smash Foods raised $18M led by L Catterton as high-protein snacks and better-for-you pantry staples continue to attract investors. — Forbes
ChatGPT can now securely connect your health records and Apple Health data, creating a more complete picture of your health in one place. — OpenAI
Cowboy Colostrum is the latest wellness obsession coming out of Love Island. The supplement is quickly becoming this summer's viral health trend. — Yahoo Creators
Media, Entertainment & Creator
Steven Bartlett’s The Diary of a CEO is on track to become the world's No. 1 podcast, fueled by its rapid YouTube growth and global audience. — The Times
Google Images wants to be more like Pinterest. The company is rolling out new discovery features that make visual search feel more social. — Gizmodo
Should influencers disclose when they're paid to promote a song? A growing debate could reshape music marketing. — NPR
Creators are thinking beyond sponsorships. More investors are backing creator businesses in exchange for equity, not just branded content. — Ad Age
Reddit's new "People Are the Best" campaign argues that real human conversations—not AI-generated content—are what make the internet valuable. — Reddit
Consumer, E-Commerce & Retail
More people bought tickets for The Odyssey because of Christopher Nolan than the studio behind it. Creators are becoming bigger brands than the companies they work with. — The Rest Is Entertainment
Van Leeuwen won its trademark battle over its signature ice cream packaging, highlighting how valuable brand identity has become. — The Fashion Law
Gen Z isn't showing up to sports just for the game. Celebrities, creators, concerts, and brand activations are becoming the main event. — The Wrap
Victoria Beckham Beauty crossed $100M in revenue, proving celebrity beauty brands can become lasting businesses—not just launches. — Puck
Business trips are becoming vacations. 83% of American business travelers now turn at least some work trips into leisure travel—a trend known as "bleisure." — Morning Brew
Tech, Business & Investing
Astrology app Co-Star has been acquired by Midjourney. What started as a niche idea grew into a 30M-user platform built almost entirely through word of mouth. — Female Founders Fund
Melanie Perkins didn't just build Canva. She pledged to give away more than 80% of her wealth, including a $100M gift to GiveDirectly. — Jenny Stojkovic
Gen Z women are increasingly becoming the primary earners in relationships, shifting long-held expectations around money and dating. — The Cut
Prenups are evolving beyond protecting wealth. More couples are adding "stay-at-home spouse" clauses to account for unpaid caregiving. — WSJ Magazine
I Will Invest Over $100,000 Into Female-Founded Startups This Year. Here's The $9 Billion Market I'm Watching Next.
This week, I came across a headline that completely stopped me in my tracks. Midjourney, the AI company best known for generating images and video, acquired Co-Star, one of the world's largest astrology apps with more than 4.3 million monthly active users. My first reaction was confusion. One company is building artificial intelligence. The other is telling you whether Mercury being in retrograde explains why you're having a bad week. They feel like they exist at completely opposite ends of the internet. But the more I sat with it, the more I realized this acquisition isn't actually about astrology. It's about where consumer behavior is heading next.
We Think Information Changes People's Lives. It Usually Doesn't.
This year, I've invested over $100,000 into female-founded startups, which means I
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