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ICYMI

Advocate for yourself because women’s health is a priority!! 🤍
I shared this on Instagram already but, on Friday, I was with endometriosis at 33 after suffering from symptoms that should have been caught my entire life. This journey first started back in 2023 after I invested in Allara Health (a telehealth care program treating women who experience complex and chronic hormonal, metabolic, and gynaecological conditions) and got diagnosed with PCOS at the age of 30. Since then, I’ve gone through Sibo testing, H. Pylori, a colonoscopy, endoscopy, MRIs, X-rays, pelvic floor PT, countless rounds of doctor appts and blood work to try and solve what’s been going on. I’ve had doctors tell me “it’s in my head”, “it’s a tick”, or “it’s just normal” but living with the most intense pelvic pain I’ve ever experienced for the last 3 years, was something I just wasn’t willing to do anymore. But I knew something was wrong so I kept advocating for myself. I finally found Dr. McClellan at Era Health and Dr. Miloniva, the two doctors who believed every word I said.
They were confident it was endo and got me into surgery right away.
They reassured me it shouldn’t hurt to bend over, to go to the bathroom, or do basic movements at 33. They wanted me to be able to workout without modification, without my life being on hold for a week every month from bad periods. They assured me it wasn’t normal to be this tired especially when they saw my ferritin level were at 9 (a healthy woman my age should be 70-100).
After surgery with Dr. Milovina, I finally have answers and the BEST outcome!! They were able to extract ALL of the endometriosis and scar tissue from decades of previous endo activity that was on my abdomen, rectum, and uterus.
3 years of debilitating pelvic pain and digestive issues, and decades of anemia, missing school or work, running through tampons at a rapid race from heavy bleeding, unexplained digestive disruption — all of it traced back to this one finding that was hidden behind my uterus the entire time. I advocated for myself to get to this answer and now it’s completely removed 🥹!!!!!
When I woke up and found out, my sister said “you’ve been given another women’s health challenge because you have a platform and the resources to make a difference and advocate for other women.”
She’s right. I won’t stop talking about and advocating for women’s health. I’m more motivated than ever to make a change for women with my dollars and my platform 🤍
The week ahead is all about recovery and spending time in my soft office (aka my bed). I can’t wait to be back stronger than ever HSR! ❤
This Week’s Mood Board


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Beauty Ignored Dark Skin
How do you go from making $300 a month in the Army to becoming one of YouTube’s biggest beauty voices while changing the beauty industry along the way?
Last week on the podcast, Jackie Aina-Asamoah joined Maggie Sellers Reum to talk YouTube virality, Black women in beauty, dark skin representation, FORVR Mood, luxury, money, NDAs, internet drama, and building a fragrance empire. Jackie opens up about building her career at a time when makeup counters didn’t even carry her shade, what happened when she publicly called out brands for ignoring darker skin tones, and why they eventually had to listen. She also shares the story behind selling 20,000 candles in four hours, why she doesn’t want a $1B business, how she thinks about wealth and success, working with her husband Denis Asamoah, protecting her peace online, and handling parasocial fans while safeguarding her brand on social media. If you haven’t watched yet… what are you waiting for?
Consumer Gossip
all the brands, people, places, things we’re gossiping about this week

Women’s Health & Beauty
Rhode is expanding across Sephora Europe after its $1B e.l.f. acquisition, bringing Hailey Bieber’s viral beauty brand to major markets including France, Germany, Greece, and Denmark. — Retail Boss
4am is now officially available at Target. — 4am
Bathhouse Raises $35M From Imaginary Ventures And Others As “Sauna Wars” Intensify. — Beauty Independent
Crown Affair raised a new Series C round to scale luxury haircare, as premium beauty brands continue attracting investor demand. — WWD
Arrae officially launched in 1,400+ Walmart stores nationwide, marking a major retail milestone for the wellness brand. — Arrae
Olivia Jade teased a mystery beauty launch, debuting a secret Instagram account that appears tied to a self-tanning or glow-focused brand. — O.Piccola
Media, Entertainment & Creator
Gen Z is skipping internships to build businesses instead, as young entrepreneurs use AI and low startup costs to learn hiring, sales, and marketing firsthand. — The Guardian
Women are walking away from corporate jobs to build solo businesses, signaling a growing shift toward founder-led independence and flexible wealth creation. — Playbook by Jenny Stojkovic
Female founder exits are becoming the blueprint for modern wealth creation, as investors spotlight women-led companies scaling into legacy businesses. — Ayana Foundation
Consumer, E-Commerce & Retail
Paige Desorbo’s Daphne is launching their Summer Edition on 5/12. — Daphne
Target goes all in on creator commerce with LTK, deepening its investment in influencer-powered shopping and affiliate-driven retail. — All Things Fashion Tech
Mosh raised $13M to expand its brain-health nutrition brand nationally, as functional wellness snacks continue booming. — PR Newswire
Tech, Business & Investing
Ramp nears a $40B valuation in new $750M fundraising talks while turning fintech into culture through merch and creator partnerships like TBPN.— TradedVC
Shopify warns of slower growth as fuel costs rise, highlighting continued pressure across global commerce and logistics. — LinkedIn News




