“This is like a Disney channel crossover episode with Milly x HSR that I needed” - HSR Angel
Happy podcast day angels!! Today I am sitting down with someone who built a $1 MILLION brand with ZERO marketing budget after meeting her co-founder on Hinge…because truly, that sounds like the plot of a romcom.
Milly Goldsmith is an entrepreneur, creator, author and co-founder of Sult, the hydration brand she launched with just $10K and is now scaling against billion-dollar competitors like Liquid I.V.
I have always been fascinated by founders who understand that your personal brand can be one of your biggest business assets, and Milly REALLY gets this. She built a massive audience by being completely herself online and used organic content to grow Sult without spending a dollar on traditional ads.
We talk about what actually makes content go viral, how she turned her audience into customers and the creator economy secrets she learned while writing her bestselling book, Things I Told My Notes App.
And obviously we had to talk about dating!! Milly is so open about being chronically single, using her content to weed out the wrong men and the very real experience of going on dates with guys who end up pitching her their startups…I cannot.
We also get into protecting your energy, recognizing dating red flags and what happens when being SO authentic online means the person sitting across from you already knows everything about you.
If you are one of the angels who wants to build a brand, grow an audience and figure out how to be unapologetically yourself while doing it, this is the episode you have to listen to.
At the beginning of this conversation I made a promise to you that if you listen in full, you will walk away understanding how to:
build a brand without spending millions on marketing
turn your personal brand into your biggest business advantage
protect your energy while building the life you actually want
So angels, are you ready to get hot smart rich?!
Maggie xxx
Milly’s Top 10
her top 10 products to live a hot, smart, rich life
01. L’Occitane Shower Oil makes an everyday shower feel like a little luxury.
02. Mouth tape is my tiny nighttime habit that’s become a non-negotiable.
03. A MOJU Ginger Shot every morning is how I like to kick-start my day.
04. SULT Peach Citrus Electrolytes make staying hydrated taste infinitely better.
05. Any routine interruption, whether it’s a new café, food, or evening plan, keeps life feeling exciting. I love Joe and The Juice for meetings.
06. My book “Things I Told My Notes App”!
07. Therapy is one of the best investments I make in myself. Platforms like Better Help are a great place to start.
08. Taking Ubers, it buys me back the one thing I can’t make more of: time.
09. Wired headphones!!
10. High-quality organic foods are something I’ll happily spend more on every time.
Favourite Part of The Conversation
Talking about the concept of embarrassment (35:19) being the price of entry and how much it holds over people's lives.
Something People Don’t Know About You
As much as I’d love to be a morning person, my body refuses. I have to set about 3-4 alarms before I wake up!
