This week, I came across a headline that completely stopped me in my tracks. Midjourney, the AI company best known for generating images and video, acquired Co-Star, one of the world's largest astrology apps with more than 4.3 million monthly active users. My first reaction was confusion. One company is building artificial intelligence. The other is telling you whether Mercury being in retrograde explains why you're having a bad week. They feel like they exist at completely opposite ends of the internet. But the more I sat with it, the more I realized this acquisition isn't actually about astrology. It's about where consumer behavior is heading next.
We Think Information Changes People's Lives. It Usually Doesn't.
This year, I've invested over $100,000 into female-founded startups, which means I
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