“Listened for financial advice, came away with relationship advice! It was the
podcast I didn’t know I needed. Loved it!” - HSR Angel

ICYMI

Hi Angels!!

Surprise, it’s Katie!! Maggie is off in Africa on her honeymoon safari, so I’m taking over for the night (I secretly love when I get to write the newsletter intro). Maggie will be back next week!!

It’s been a big week over here because HSR hit 100K on Instagram, which honestly feels surreal. More than anything, it feels like proof that there are so many women out there who want power, wealth, and more for themselves and are not afraid to say it out loud. This has always been for the girl who was told she was too much, too ambitious, too pretty to be taken seriously, or too unrealistic. Our message to her is simple: you can be Hot, Smart and Rich ❤️

It feels especially fitting because this week in business and culture news was full of exactly what we love most: ambition, glamour, strategy, and a little bit of gossip.

And honestly, one of the chicest business stories of the week is still the Oscars. It looks like fashion, but it is really distribution, dealmaking, and brand marketing at the highest level. We went deeper in this week’s case study to unpack the $100 million machine behind the red carpet, because the real story is never just who wore what. It is who used that carpet to make money, build power, and turn one night into long-term brand value.

PS! We selected the winner of the Oner Active giveaway from Wednesday's newsletter. @megsjeanandy, we’ve sent you a DM on Instagram!!

What does it really take to transform an idea into a $190M global brand?

In this week’s episode, Maggie sat down with Krissy Cela, founder of Oner Active and EvolveYou where she shared how she scaled her company into a $190M business while refusing to build her brand around men. She discussed going from homelessness to building one of the fastest growing female founded athleisure brands, the immigrant mentality that still fuels her drive, the decision to hire her mentor as CEO, and the six step rebrand that helped her evolve from a fitness creator into a high performance founder. She also opened up about leadership challenges, online criticism, designing products specifically for women, and protecting a vision built for women, by women.

If you want to learn how she built and scaled her brand, watch the episode if you haven’t yet.

all the brands, people, places, things we’re gossiping about this week

Women’s Health & Beauty

Media, Entertainment & Creator

Consumer, E-Commerce & Retail

Tech, Business & Investing

Inside the $100 Million Marketing Machine of the Oscars

Most people treat the Oscars red carpet like a fashion story. It’s really a business story. By the time a celebrity steps onto that carpet, there are usually contracts, brand relationships, stylist negotiations, exclusivity considerations, and image calculations behind the final look. That is what makes the Oscars worth paying attention to. They are one of the clearest examples of how celebrity, fashion, and marketing now work together in public. The real story is not who wore what. It’s who was there to cash in, who was there to level up, and who turned one night into long-term brand value.