Kylie Jenner Quit Alcohol… And Launched This at Coachella Instead
Sprinter did not pivot. Kylie just finally put the brand in the right category. Here’s how I see it.
Sprinter was never really an alcohol story. It was a Kylie Jenner branding story stuck inside the alcohol business. And those are two very different things.
Alcohol looks sexy from the outside. A good can. A cool founder. Nice lighting. But the actual business is hard in all the least glamorous ways. Thin margins, messy distribution, retail dependence, and constant pressure to perform. You are not just selling a drink. You are fighting your way through an entire system that is controlled by distributors.
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