“Listened for financial advice, came away with relationship advice! It was the
podcast I didn’t know I needed. Loved it!” - HSR Angel

Vivian Tu (@YourRichBFF) sits down with Maggie for some unfiltered girl talk about the Wall Street lessons that led her to walk away from a $625K job and build a $7M media empire - and to talk about her new New York Times bestselling book, Well Endowed! 

She breaks down her proprietary 5-step STRIP method for ambitious women who want to build wealth, create generational security, and rethink what it really means to be “filthy rich.” From the dating questions you should ask to get “financially naked” with a partner, to knowing when to stay in your job and when to make your next move, Vivian shares a practical blueprint for taking control of your money and building a life on your own terms.

What We Cover:

01. The Money Mindset Reset
The book that completely reframed how I think about money, power, and building real wealth. If you’re trying to level up financially, start here.

02. The Lip Essential
The one thing I always have on me so I never look or feel dry. It’s small, but it makes a difference instantly.

03. The Everyday SPF
Non-negotiable. I don’t leave the house without protecting my skin, and I’m very particular about formulas that feel invisible and effortless.

04. The Smile Upgrade
An easy at-home habit that keeps everything looking polished without overthinking it. I’ve been using this for years.

05. The On-the-Go Essential
Always in my bag, especially when I’m traveling or out all day. Clean, convenient, and low effort.

06. The Makeup Reset
The easiest way to take everything off at the end of the day without overcomplicating your routine.

07. The Travel Beauty Hack
Something I throw in my bag that lets me look put together with zero effort, even after a long flight.

08. The In-Flight Routine
Headphones, something hydrating, and a few small essentials that make traveling feel way less chaotic and way more comfortable.

09. The Skin SOS
When my skin needs a reset, this is what I reach for. It keeps everything calm, balanced, and refreshed no matter where I am.

10. The Non-Negotiable Protection
I don’t care who you are, you need this. Every day, every climate, no excuses. It’s the one step that actually pays off long term.

I decided really young that I was going to be rich, not because of the money itself, but because I never wanted someone to tell me what I could or couldn’t have again. And the biggest shift I’ve learned since then is this: stop obsessing over cutting every expense and start focusing on increasing your income. You can only save as much as you earn, but you can always earn more. At the same time, you have to get honest with yourself about your spending. Before you buy anything, ask yourself, do I actually want this or do I want other people to know I have it? Most people are spending to prove something. And on top of that, you’re not even making these decisions in a vacuum. The internet is engineered to make you spend. I’ve worked in marketing, I’ve seen how deeply targeted and tracked you are, so if you don’t build awareness around that, you will lose every time. The real win is becoming intentional with both how you earn and how you spend.

Talking about the difference between people who are actually rich and people who just look rich. When I was younger, I spent money to prove I was successful. Now, I don’t feel the need to prove anything. Real wealth is quiet. It’s confidence, security, and not needing validation from anyone else.