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Chriselle Lim (Founder of PHLUR & "Rich Mom" on TikTok) opens up about the raw reality of her divorce, the alimony story nobody believed, and the financial lessons she wishes she knew before getting married.

From building a 250,000-person waitlist for Missing Person to navigating a messy public split, Chriselle shares how she turned heartbreak into business momentum. She explains why prenups are about protection (not distrust), how women can take control of their finances, and what no one tells you about the legal realities of marriage and money.

What We Cover:

  • Divorce, alimony myths, and financial lessons on marriage and money

  • From influencer to CEO and buying PHLUR during a public split

  • Turning heartbreak into business momentum and brand growth

  • Why prenups and contracts protect women

  • The rise of “Rich Mom” and backlash against ambitious women

  • Storytelling, authenticity, and owning your narrative

  • Balancing entrepreneurship, co parenting, and personal reinvention

Chriselle’s Top 10

01. The Everyday Combo
Wide-leg black trousers, a knit tank, lots of jewelry, Margiela Tabi flats and, if it’s cold, an oversized trench and a cap. It’s my failsafe uniform.

02. The Five-Minute Makeup
The Haus Labs concealer is amazing for brightening and the Summer Fridays blush gives me the perfect healthy flush. The Hourglass Volumizing Gloss is always in my bag. All three make me feel pulled together in under five minutes.

03. The Scent
Phlur’s “Father Figure” is my everyday power scent. I love layering “Missing Person” with “Soft Spot.” For evening I’ll go for “Golden Rule,” “Rose Whip,” or “Vanilla Skin” depending on the mood. Fragrance is about embodying how you want to feel.

04. The Book
I Regret Almost Everything by Keith McNally. It’s a raw, honest memoir from the restaurateur behind some of New York’s most iconic spots. His voice is so candid it feels like a conversation.

05. The Treatment
Shani Darden skincare is something else. She’s the best for a total skin reset and glow up. No one makes me feel as instantly refreshed.

06. The Glow Hero
The Vieve Skin Nova primer gives my complexion the perfect glow. Elemis Pro-Collagen Day Cream with SPF is another favourite. It melts into my skin while giving me protection during the day.

07. The Summer Find
I’ve recently discovered the linen pieces from Enza Costa, especially the trousers and open tanks. The cuts are clean and the fabric is beautifully breathable, perfect for hot days when you still need polish.

08. The Jewelry Favourites
Every day I wear my Bulgari Serpenti watch and rings and layer them with Chanel Coco Crush pieces. I also love bold accessories brands like Julietta. Their statement pieces add personality to any look.

09. The Skincare Device
I’ve tried so many LED masks but this one is by far the best. It’s clinical grade, super powerful, and you only need three minutes a day to see results. My skin has never been happier.

10. The Pore Reset
Obsessed with how effective these are at exfoliating, clearing pores, and making my skin feel baby smooth. My skin literally looks brighter every time I use them.

Hot, Smart, Rich Tips

Hot is an energy. You have to feel it before you look it. For me, it starts with mindset. Inner strength and confidence are the real glow-up. Therapy has been one of the best investments I’ve ever made  because when your mind is healthy, everything else elevates. Physically? A wardrobe you love. Invest in pieces that bring you joy and make you feel powerful every time you put them on. When you look good, you feel good. When you feel good, you move differently. And when you move differently, you conquer rooms. Hot isn’t about trends. It’s about alignment.

Don’t let your money sit in savings. Automate your investments. Remove emotion from money. Wealth grows in systems, not in moods. Before I spend or commit to something, I ask: “Does this build long-term equity in my life  or is it just short-term validation?” That question alone has changed how I build, spend, and scale.

Favorite Part of the Conversation

Talking about the season I’m in now: the harvest. After years of planting, grinding, surviving, proving, I’m finally allowing myself to receive. To enjoy what I built. To sit in it. That feels richer than anything.

About The Guest

Chriselle Lim - Co-Owner & Creative Director at PHLUR

Chriselle Lim is an entrepreneur, fashion creator, and the Creative Director of fragrance brand Phlur. She first gained recognition as a pioneer in digital fashion through her blog The Chriselle Factor, where she built a global following by blending style, storytelling, and lifestyle content. With a background in fashion styling and luxury retail, she has collaborated with leading fashion and beauty brands while evolving into a business leader in the beauty space. At Phlur, Chriselle brings her creative vision to fragrance, shaping the brand through modern scent storytelling, community engagement, and a fresh perspective on contemporary luxury.

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