Why the Best Founders Fire Themselves

There’s this unspoken myth in startup culture — that if you’re the one who started it, you should be the one to run it. Forever.

But here’s what I’ve seen firsthand: some of the most promising brands stall out, lose steam, or worse, implode — not because the product isn’t good, or the market isn’t there, but because the founder just can’t get out of their own way.

I was talking to a friend in the industry recently, and she said it best: “They’re running a nine-figure brand into the ground because they refuse to get out of their own way.” I won’t name names. But if you’ve worked in venture-backed consumer, you’ve seen it, too.

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