You Don’t Need More Content, You Need a Point of View
This week, I had the honor of being part of Inc’s Founder’s House in LA! Being there and seeing my HSR Angels in the crowd was truly a moment I’ll never forget.
I joined a panel about The Brand Storytelling Trend: Why It’s Happening and How to Win at It that was Moderated by Bobbie Gossage, West Coast editor at Inc, and also
featured Rashad Assir, Head of media, Redpoint Capital, and Kevin Prince, Founder, Heads in the Sky. So let’s skip the gatekeeping (and the $500 ticket) and get to what actually mattered.
This is not a content game. It’s a belonging game.
Everyone is talking about storytelling right now, but most people are still treating it like a content problem when it’s actually a clarity problem. We don’t need more content, we need specific and sharper points of view.
The biggest unlock, and something I come back to constantly when building Hot Smart Rich, is this:
Subscribe to Monthly to read the rest.
Become a paying subscriber of Monthly to get access to this post and other subscriber-only content.
UpgradeA subscription gets you:
- Weekly startup, venture, & consumer brand insights
- Business case studies & experienced POV
- Post comments
- Invitations to HSR Insider virtual events
