Eight Sleep Turned 8 Hours a Night Into a $1.5 Billion Business

How a rejected mattress startup created an entirely new category, and found one of its biggest opportunities by studying women.

A Great Product Can Still Be a Bad Investment

Alix Earle invested in Cymbiotika. Kendall Jenner just backed TRIP. Here are the 8 questions I ask before putting my own money into a consumer company.

What Actually Gets Women Ahead

The five things I would focus on if I was trying to get promoted today, and what the research says about women’s ambition and getting promoted.

The Most Important Job I Have As A Founder

How spending three hours with a $425 million founder this week changed how I’m building HSR

This Is The Best Time In History To Start A Business

The 9 steps I would follow if I were starting a consumer company from zero today

This Year’s Hottest Creator Is The Girl With a 9-5

Why the next generation of influencers people will have jobs.

Why I've Never Wanted to Be an Influencer

And why one woman raising £100,000 from our WhatsApp community proved I was right.

Gap Just Proved That Entertainment Isn't Marketing. It's Business.

Why Women’s Time Poverty Is About to Create a $10B Beauty Category

How This Founder Built a $200M Business When She Stopped Trying to Turn Everyone Into a Beauty Lover

The Biggest Problem With My Content Wasn't My Content

Inside the $5,000 creator coaching session that completely changed how I think about building a personal brand.

The $35,000 Bet That Could Change Hot Smart Rich Forever

What Cannes taught me about preparation, proximity, and why the right room can change the trajectory of your business.

The Real Prize Was Never The Athlete

How Morgan Riddle, Formula 1, and the NBA Revealed the Most Valuable Customer in Sports

The Winner of The NBA Finals Wasn’t The Knicks...It Was a Woman

How Saie Placed The Smartest Bet In Sports Before Anyone Knew The Outcome

How The Women Everyone Called "Marketing Girlies" Ended Up Running The Internet (And Silicon Valley)

What everyone is missing about women in SPAM, creator businesses, and the future of power

This Is The Water Brand That Raised $6 Million Before Anyone Knew Its Name

How A Former VC Used Pattern Recognition To Build The Internet's New Status Symbol

TikTok-Favorite 4AM Had $469 Left in the Bank Before Landing a $4M Seed Round and Target Rollout

Here’s 4AM’s Exact Strategy (and Why I Wired $25,000 Without a Single Phone Call)

$30B Is Being Spent on Creators Every Year. Most Brands Are Doing It Wrong.

This Is How to Work With Creators in 2026 and Why We Still Turn Down 98% of Brands that Come Inbound

AI Is Creating a Meaning Crisis... So $300M Bagels and $1.8B Juice Bars Are Taking Over

You Don’t Need More Content, You Need a Point of View

Kylie Jenner Quit Alcohol... And Launched This at Coachella Instead

How Two Best Friends Turned Giggling Into a Multi-Million Dollar Business

The Price and the ROI of Working With Family

The Hidden Cost Of Getting Married, Having Babies, And Changing Online As A Creator

The Secret Deals Behind Hollywood’s Biggest Night

Inside the $100 Million Marketing Machine of the Oscars

Will This Really Work? UPDATE Relaunches With Kim Kardashian As Co-Founder

If UPDATE is the SKIMS you can drink, then yes.