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Western-core isn’t just a vibe — it’s the new playbook for cultural relevance.
Apr 27, 2025
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15 min read
What Olive Young gets that Sephora still doesn’t—and why it’s coming for the U.S. market.
Apr 25, 2025
2 min read
$50M Lawsuits, Fake Birkins, and the Future of Beauty
Apr 23, 2025
6 min read
Mela Vitamins, Liberare, Auggie, and Auda B Beauty
Apr 21, 2025
7 min read
In search of Olamide Olowe, home inspo, and sleep.
Apr 20, 2025
16 min read
Cherry Blossoms, Market Meltdowns & K-Beauty Breakouts
Apr 16, 2025
5 min read
The Hot Smart Rich mindset for surviving—and thriving—through chaos.
Apr 14, 2025
1 min read
Work with Paris Hilton, matcha shortage, and jet lag AI
Apr 13, 2025
14 min read
And what no one tells ambitious women about surgery, recovery & self-confidence
Apr 9, 2025
What Emily Weiss and Dianna Cohen figured out that most founders learn too late.
Apr 8, 2025
Lauryn Bosstick's playing chess, Tokyo, and deserving a raise.
Apr 6, 2025
13 min read
How She Built a $20M Brand—And Then Fired Herself as CEO (Crown Affair)
Apr 2, 2025
Why the most important financial decision of your life might not be the one you think it is.
Apr 1, 2025
Losing an angel, digs, new PR moves, and Alex Cooper claps back.
Mar 30, 2025
11 min read
Women are being lied to about money and it’s making men rich.
Mar 26, 2025
And who is this generation's Martha Stewart.
Mar 25, 2025
Salmon sperm facials, health lies, and $3.37 eggs.
Mar 23, 2025
How she built Bala to $20M, survived nearly going bankrupt, and balances motherhood.
Mar 19, 2025
And my real thoughts on Alix Earle and SipMARGS.
Mar 17, 2025
And a few ins that make up for it.
Mar 16, 2025
BTS of Neko Health’s 100,000-person waitlist, what to do in London, and HSR’s Global Angel WhatsApp Community
Mar 12, 2025
Skipping a 100,000 person waitlist, launching a global community & Unilever Ventures.
Mar 9, 2025
20 min read
Shes investing $60M in creators to find the next Mr. Beast.
Mar 5, 2025
Gossip, a London meetup, and losing it.
Mar 2, 2025
10 min read
it's never been easier to look rich
& I'm done with cheap dopamine
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you have 365 days to change your life
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If UPDATE is the SKIMS you can drink, then yes.
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How Wuthering Heights gave the internet its favorite thing: something to argue about
The ROI of a red-carpet moment in the Instagram and TikTok era
